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Cb Soho Product Manager Loyalty

2 mesi fa

Milano, Lombardia, Italia Vodafone A tempo pieno

Job Summary

Vodafone is seeking a highly skilled Product Manager to join our SoHo & SME Marketing Team. As a Product Manager, you will be responsible for maintaining and growing the value of our mobile and fixed customer base, with a focus on micro-business customers.

Main Responsibilities

  • Commercial Strategy Development: Define commercial strategies for our convergent customer base, including pricing definition and campaign management.
  • Customer Base Analysis: Analyze customer base and deactivation data to identify insights for reaching commercial targets, such as churn and outflow.
  • Sales Channel Management: Establish close relationships with sales channels to deliver commercial targets and improve customer experience.
  • Budget Planning and Monitoring: Plan and monitor budgets, deactivation, and renewal performance, making continuous adjustments to commercial levers.
  • Loyalty and Reward Program Management: Identify commercial partners for rewards and gratuities, and define commercial campaigns to promote the program.

Key Performance Indicators

  • Churn Convergent CB (%)
  • Outflow (k)
  • Customer Base Management (k)
  • Loyalty Program Accesses and Redemptions
  • NPS

Requirements

  • University Degree or Equivalent
  • Excellent Excel Skills
  • Good Understanding of Services Industry
  • Knowledge of TLC/ICT a Plus
  • Basic SAS Skills a Plus