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Brand Manager

2 mesi fa

Milano, Lombardia, Italia Amazon EU SARL (Italy Branch) A tempo pieno
About the Role

Amazon EU SARL (Italy Branch) is seeking an experienced and talented Marketing Manager to develop, execute, and evaluate customer-facing multi-channel strategies for marketing a new business.

This is a unique opportunity to play a key role in an exciting and groundbreaking new initiative at Amazon in the early stages of the business.

Key Responsibilities
  • Develop comprehensive marketing plans across online channels, including online display, sponsored links, email, onsite, paid social, and integrated campaigns.
  • Manage campaign execution while achieving key performance metric goals.
  • Collaborate with internal and external marketing teams to develop and execute marketing creative.
  • Create and analyze performance metrics to inform business decisions.
  • Elevate program initiatives internally and externally to build awareness and drive participation.
  • Partner with technical and business teams to build supporting automation.
Requirements
  • Relevant work experience in online and offline marketing, brand management, or a related field.
  • Bachelor's degree in Marketing, Business, or a related field.
  • Knowledge of current marketing measurement practices and attribution methods in online and offline channels.
  • Demonstrated experience using marketing metrics to drive business decisions.
  • Demonstrated experience owning multichannel marketing programs end-to-end.
  • Highly analytical skills with advanced Excel capabilities.
  • Proven track record of taking ownership and driving results.
  • Fluency in Italian and English. Spanish is a plus.
Preferred Qualifications
  • Excellent presentation, organization, and account management skills.
  • Exceptional interpersonal and communication skills, both written and verbal.
  • Ability to manage multiple competing priorities.
  • High comfort level with current marketing measurement practices and attribution methods in online and offline channels.