Marketing Professional

6 giorni fa


Roma, Lazio, Italia Abbott Laboratories A tempo pieno

Job Summary

The Marketing Professional will support the development and execution of communication tools for healthcare professionals (HCPs) detailed products. Within the ANI International division, the role will be responsible for supporting the Senior Brand Manager in the implementation of the planned communication and promotion strategy.

Key Responsibilities

  • Plan and develop promotional materials for HCPs in agreement with the Brand Manager and agency.
  • Work with cross-functional teams to create and develop marketing materials, including evidence-based messages, clinical tools, product slides, and handbooks.
  • Lead creative agencies to ensure execution excellence of all marketing materials.
  • Track delivery of promotional materials and the execution of communication campaigns through reporting.
  • Support the design of training programs to upgrade sales team's commercial skills.
  • Support the Brand Manager in the execution of Brand Plans and Marketing Programs.
  • Ensure compliance with applicable policies and procedures.
  • Support the entry of screening results collected from detailing teams and related statistical analysis.

Requirements

  • University degree in scientific disciplines or pharmacy.
  • Previous work experience in HCP educational materials development.
  • Experience in marketing and designing promotional materials.
  • Good knowledge of English (listening and writing).
  • Computer skills, proficient in Excel and PowerPoint.


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