Digital Marketing Strategist

2 settimane fa

Bolzano, Trentino-Alto Adige, Italia Sparkasse · Cassa Di Risparmio Di Bolzano A tempo pieno
Jobbeschreibung

Wir suchen einen qualifizierten Digital Marketing Strategisten, der sich auf die Entwicklung und Umsetzung von digitalen Marketingstrategien spezialisiert hat.

Verantwortlichkeiten
  • Entwickeln Sie strategische Pläne für digitale Marketingkampagnen, um die Sichtbarkeit unserer Produkte und Dienstleistungen zu maximieren.
  • Verwalten Sie Online-Werbekampagnen auf verschiedenen Plattformen, einschließlich Social Media, Suchmotoren und Partner-Webseiten.
  • Analysieren Sie die Leistung der Kampagnen unter Verwendung quantitativer Daten, um eine ständige Optimierung zu gewährleisten.
  • Arbeiten Sie eng mit dem Marketingteam zusammen, um klare Ziele festzulegen, das Zielpublikum zu ermitteln und wirksame Aussagen zu formulieren.
  • Halten Sie sich auf dem neuesten Stand hinsichtlich der neuen Trends und besten Praktiken im digitalen Marketing, um eine fortschrittliche Herangehensweise zu gewährleisten.
  • Verwenden Sie fortschrittliche Analyseinstrumente, um die Daten hinsichtlich der Leistung der Kampagnen zu interpretieren, wobei der Webverkehr und die Konversionen überwacht werden.
  • Arbeiten Sie mit externen Partnern, einschließlich kreativen Agenturen und Dienstleistern zusammen, um qualitativ hochwertige Inhalte und eine wirksame Verwaltung der Kampagnen sicherzustellen.
Qualifikationen und Kompetenzen
  • Hochschulabschluss in Marketing, Kommunikation oder einem ähnlichen Bereich.
  • Mindestens 2-3 Jahre Erfahrung im digitalen Marketing, vorzugsweise im Bank- oder Finanzsektor.
  • Tiefgreifende Kenntnisse der Plattformen für digitales Marketing (Google Ads, Facebook Ads, Google Analytics, Matomo usw.) und Fähigkeit zur strategischen Nutzung derselben.
  • Große analytische Fähigkeiten mit Erfahrung bei der Ablesung und Deutung der Daten zur Optimierung der Kampagnen.
  • Fertigkeit in der Erstellung von überzeugenden und optimierten Inhalten für die verschiedenen digitalen Kanäle.
  • Hervorragende Kommunikations- und Teamfähigkeit.
  • Starke Ergebnisorientierung und Fähigkeit des wirksamen Managements von komplexen Projekten.
Was wir bieten
  • Wettbewerbsfähige Entlohnung und leistungsstarkes Benefit-Paket.
  • Möglichkeit des beruflichen Wachstums in einem innovativen und stimulierenden Umfeld.
  • Zusammenarbeit mit einem Experten-Team, das für die Customer Experience und die Marketing Automation zuständig ist.
  • Möglichkeit der hybriden Arbeitsweise (Büro und Smart Working), wobei sich der Arbeitsplatz in einem Büro innerhalb des gesamten Einzugsgebietes der Gruppe Südtiroler Sparkasse befindet.
  • Zugang zu Technologien und Instrumenten der letzten Generation für das digitale Marketing.

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