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Marketing Director

2 mesi fa

Bardi, Emilia-Romagna, Italia Integra Lifesciences A tempo pieno
Job Title: Marketing Manager

**About the Role**

We are seeking a highly skilled Marketing Manager to join our team at Integra Lifesciences. As a Marketing Manager, you will be responsible for developing and executing marketing strategies to drive business growth and revenue.

Key Responsibilities

  • Strategic Marketing: Develop and execute tailored marketing plans for product strategy, budget, pricing, and behavior-based marketing plans.
  • Country Tactics: Develop country tactics based on the EMEA Franchise strategies.
  • Market Analysis: Conduct local market analysis, competitive intelligence, and conversion projects.
  • Business Development: Assess, filter, and share local business development opportunities.
  • Product Management: Co-development/adaptation of Cost-medico model/evidence generation.
  • Market Access: Deployment of Country health economic outcome story.
  • Commercial Support: Execute collection of local VoC/market insights.
  • Key Opinion Leaders: Execute KOL engagement when needed.
  • Product Support: Provide input on NPIs and lifecycle management specific to country.
  • Reimbursement Strategies: Define reimbursement strategies/needs within each country.
  • Market Access Needs: Identify country market access needs.
  • Commercial Support and Execution: Support sales team and commercial partners through field visits to key customers.
  • Account Targeting: Account targeting based on the country tactics.
  • Financial Planning: Provide input on regional financial plans.
  • Operational Excellence: Manage local OpEx budgets.
  • Revenue Targets: Key inputs on revenue targets/country with KPIs.
  • Product and Technical Support: Provide product and technical support to the field.
  • Bid and Tender Management: Contribute to bids & tender management.
  • Medical Education and Sales Education: Provide input on training topics and frequency.
  • Material Translations and Deployment: Oversee material translations and deployment.
  • Country OpEx Budget and Local Programs: Define country OpEx budget & local programs for MedEd.
  • Key Opinion Leaders and Networks: Engage country KOLs & networks.
  • Medical Education Ownership: Ownership of MedEd (national & resident programs) & compliance process.
  • Sales Education: Sales education in-country trainings according to SalesEd plans.

Authorities and Qualifications

  • Authorities: Authorities are related to local budget management and leadership on local events.
  • Qualifications and Experience: Relevant educational background (MBA in Marketing, Management, Economics, etc.).
  • Excellent Communication and Presentation Skills: Excellent communication and presentation skills.
  • Financial Acumen and Excel Proficiency: Financial acumen and Excel proficiency.
  • Business Acumen and Advanced Analytical Skills: Business acumen and advanced analytical skills.
  • Marketing Qualifications: Marketing qualifications (preferred).
  • Travel Requirements: The ability and commitment to travel with some nights away from home.
  • Desire to Succeed and Progress: The desire to succeed and progress within the organization.

Requirements

  • Minimum of 4 Years of Sales Experience: Minimum of 4 years successful sales experience in medical devices.
  • Minimum of 2 Years of Sales Management Experience: Minimum of two years successful sales management experience (preferred).
  • Minimum of 2 Years of Marketing Experience: Minimum of two years marketing experience with demonstrable product management success (essential).

Business Travel

Availability to travel locally and internationally for Business reasons may be required up to 50% of the time.