Fractional Head of Sales

OverviewFractional Head of Sales (B2B) – Cybersecurity & GRC | Freelance role at Blue Networks. Blue Networks is a consulting company specialized in Cybersecurity, Governance, Risk & Compliance (GRC) and vCISO services, supporting organizations in meeting regulatory requirements such asGDPR, ISO 27001, NIS2 and DORA . We work with small and medium-sized tech companies, including fintech, SaaS, IoT and service providers across Europe, helping them build sustainable security and compliance processes over time. We are a growing, small and profitable company (+30% revenue growth in 2025) and we are seriously and measurably structuring our B2B sales engine in high-potential EU markets. RoleWe are looking for asenior freelance professionalto operate asFractional Head of Sales , with the goal ofdesigning, launching and executinga structured and repeatable B2B sales function, laying the groundwork for future team scalability. ResponsibilitiesWorking in close collaboration with the team:Sales strategy and positioning— Define and validateICP and priority segments(fintech, B2B SaaS, IT services, industrial SMEs in the EU) Build clear value propositions and sellable offers(packages, structured programs, MRR retainers, one-off projects) Sales funnel design— Design and structure theend-to-end sales funnel(prospecting → discovery → proposal → follow-up → closing); define sales materials, discovery processes and alean but rigorous CRM setup Targeted ABM and outbound— LaunchABM and outbound campaignstargeting high-potential European accounts; develop messaging, discovery scripts andcoherent, non-invasive follow-up sequences Senior execution and coaching— Lead or co-leadinitial discovery calls and key negotiations ; continuously iterate on pitch, offers and objection handling; build asales playbookto support the future onboarding of an internal BD/ABM role Engagement model and compensationFreelance, part-time, fractional collaboration. Indicatively: 1 day per weekduring the first 2–3 months Possible later transition to astrategic / coaching roleor scope redefinition Compensation includes: Monthly retainer / fixed feebased on agreed level of commitment Performance-based variable component(MRR, new clients, targets), to be defined together Objectives in the first 90 daysIdentification of 2–3 priority market segments Co-design of 1–2 clear offers / packages Implementation of a structured sales funnel and operational CRM Launch of at least one ABM / outbound campaign , generating first qualified meetings and real pipeline opportunities RequirementsMust have 8+ years of experience incomplex B2B sales(IT services, technology consulting, cybersecurity, B2B SaaS or similar environments) Experience inbuilding or leading sales processesin small/mid-sized or growing companies Proven ability to sell toC-level executives, founders and decision-makers , with medium-to-long sales cycles Hands-on approach , strongly oriented to numbers, pipeline and results Strong expertise inABM and multi-channel outbound Fluency in Italian and English Nice to have Experience incybersecurity, GRC or managed security services Familiarity withGDPR, ISO 27001, NIS2, DORA and vCISO services Previous roles asHead of Sales / Sales Manager or Fractionalin startups or consulting boutiques Additional languages ( Dutch is a plus ) Why join us?Lean environmentwith fast decision-making Direct and measurable impacton the business Opportunity tobuild a B2B sales function from scratchin a fast-growing sector No other content beyond this point is included in the refined description.#J-18808-Ljbffr