Italy Growth Lead: Own The Market

OverviewBeko Europe is a leading home appliances business, dedicated to changing the lives of our customers through a wide range of innovative and sustainable household products and solutions. It was established in 2023 as a result of an agreement between Arçelik and Whirlpool, with Arçelik owning 75 percent of the company and Whirlpool owning 25 percent. It benefits from more than 60 years of leadership, innovation and expertise in the home appliance sector. With more than 20,000 employees, Beko Europe has 69 subsidiaries and 11 production sites across Europe, which are located in Cassinetta, Melano, Comunanza, and Siena in Italy, Wroclaw, Radomsko, and Lodz in Poland, Poprad in Slovakia, Yate in the UK, and Ulmi and Gaesti in Romania, with a production capacity of approximately 24 million white goods products per year. The team you will be a part ofProduct Marketing Team, reporting to the Manager - Product Marketing MDA This role in summaryWe are looking for a Product Marketing Lead for the Dishwashing category operating within the Italy Market to lead the category strategy and performance, acting as the key business owner responsible for defining the product roadmap, driving innovation, and ensuring market competitiveness, in collaboration with the Trade, Communication, and Supply Chain teams. You will also manage and coach a junior team member, fostering development and alignment with business objectives. Your responsibilitiesLead the Dishwashing category within the Home Appliances portfolio, acting as the key reference for product strategy, performance, and roadmap. Manage and develop a direct report, ensuring alignment on category objectives and fostering professional growth Ensure the optimal product range and mix are in line with market needs in terms of price positioning, technical features, and design (defining features, building product roadmap, product strategy) Conduct market research and competitive analysis to identify consumer needs and define product development plans (short- and long-term). Provide product requirement input to HQ/Regional Product Management, ensuring alignment with global strategies. Perform market price analysis and contribute to selling price definition and margin optimization. Support sales forecasts to guarantee product availability and successful new product launch ramp-ups. Ensure all products comply with legal and safety requirements (user manuals, safety standards/certifications, product information). Develop product information and training tools to support sales and marketing teams. Create and implement promotional activities and launch plans for the Dishwashing category to strengthen market positioning QualificationsMaster Degree in Marketing, Economics or related fields Office applications & any IT/digital tool Preferred skills and experiences4-5 years of work experience in Product, Category or Trade Marketing from White Goods or similar sectors. Office applications & any IT/digital tool Preferable experience in product management (headquarter & subsidiary) We are an equal opportunity employer. All applicants will be considered for employment without attention to race, sex, colour, national or social origin, ethnicity, religion, age, pregnancy, disability, sexual orientation, gender identity and expression, marital status or political opinion. For more information about us look at or follow us on LinkedIn. Looking for new opportunity? Review our career page here. Marketing Specialist (Performance & Lead Gen) – ZappyrentMarketing Specialist (Performance & Lead Gen) Top 50 Fastest Growing Startups in Southern Europe 2024 (Sifted) VC-backed, disrupting the rental market About Us AtZappyrent , we are redefining long-term home rentals by making the process easier, safer, and more efficient for both tenants and landlords. Our platform automates the rental journey, eliminating friction in a market ripe for disruption. Join a fast-growing team that is reshaping the real estate experience in Italy The Role We are looking for aPerformance-driven Marketing Specialistto take full ownership of our lead acquisition funnel. You won’t just be "running ads"; you will be responsible for the entire engine that powers our sales team. This role is a hybrid of creative execution and data analysis. If you are a problem-solver who loves to see their campaigns turn into real revenue, this is for you. What You’ll Do End-to-End Campaign Management:Execute and optimize lead acquisition campaigns across multiple social channels (Meta, etc.) and offline media according to our internal playbook. In some cases, you will coordinate with a specialist of the channel (ex. Google ads). Content Production:Support the creation of high-quality video content. You’ll be the "technical engine"—handling quick video editing and utilizing AI tools to generate and refine campaign creatives. Data Analysis:Monitor performance via dashboards. You are expected to be the owner of your data; if a dashboard breaks or needs a new view, you’ll dive into our no-code tools to fix or improve it. Lead Quality Optimization:You are the bridge between marketing and sales. You will coordinate regularly with Sales Managers to analyze lead quality and adjust campaigns to ensure we aren’t just getting "clicks," but high-intent prospects. Constantly iterate on targeting and messaging to improve the conversion rate from Lead to Revenue. You will work withco-founder. Who You AreExperience:1-2 years of hands-on experience in Digital Marketing, specifically in Lead Generation or Performance Marketing. Background:A degree in a quantitative field / Economics or equivalent proof of analytical background. "Hunger":You are extremely ambitious (affamato). You want to grow 10x faster than your peers and are ready to put in the work to make it happen. Execution over Strategy:You prefer doing and testing over long meetings and theoretical planning. Tech & Creative Hybrid:You are comfortable with video editing tools and eager to use AI to speed up creative workflows. Familiarity with no-code tools for dashboarding is a huge plus. Languages:Full professional proficiency inItalian(to create local content) andEnglish(for internal communication and strategy).#J-18808-Ljbffr