Senior Manager, Customer Marketing

Senior Manager, Customer Marketing & Strategic Content, Splunk Join to apply for the Senior Manager, Customer Marketing & Strategic Content, Splunk role at Cisco.Meet the Team Splunk, a Cisco company, is building a safer and more resilient digital world with an end‑to‑end full stack platform made for a hybrid, multi‑cloud world. Leading enterprises use our unified security and observability platform to keep their digital systems secure and reliable. Our customers love our technology, but it’s our caring employees that make Splunk stand out as an amazing career destination. No matter where in the world or what level of the organization, we approach our work with kindness. So bring your work experience, problem‑solving skills and talent, of course, but also bring your joy, your passion and all the things that make you, you. Come help organizations be their best, while you reach new heights with a team that has your back.Your Impact Strategy Development & ExecutionTake the reins on our customer advocacy and thought leadership strategy for EMEA Craft regional plans that blend big global themes with local flavour, think customer stories, original content, and a strong pulse on what matters in your market.Be the ultimate connector, work hand‑in‑hand with global advocacy, marketing, and sales to make magic happen. Swap best practices and share resources.Sync up with the global content team, bringing EMEA’s insights to the table and making sure our content lands just right in the region.Lead and motivate your team of two regional marketers, empowering them to bring our thought leadership and customer marketing vision to life.Oversee budgets for customer advocacy and content programs, ensuring resources are allocated effectively to maximise impact and results.Customer AdvocacyOwn and drive the regional customer advocacy program, partnering with sales and customer success to identify, build, and strengthen relationships with our standout customer advocates.Develop and embed a customer storytelling strategy that features authentic customer voices and success stories across all regional campaigns and channels.Hunt down, polish, and share powerful customer stories, testimonials, case studies, and speaker opportunities that spotlight real value and spark engagement.Thought Leadership & Content CreationCollaborate with the global content marketing team to keep our strategy sharp and our content regionally relevant.Lead quarterly thought leadership launches (like "State of Observability" and "Cost of Downtime"), driving awareness, demand, and customer engagement.Build a content program for CXO engagement—think French and German podcasts, Perspectives pieces, sponsored content, and more. Make sure executive engagement programs (EBC, CBC, ESP) are powered by top‑notch thought leadership.Team up with regional content marketers to ace the EMEA localisation and translation strategy, delivering standout content for France and Germany.Program Impact & Continuous ImprovementSet the bar for success - define, track, and share the metrics that matter for advocacy and thought leadership programs.Monitor participation, business impact, and feedback. Use what you learn to keep our initiatives fresh, relevant, and impactful.Requirements: What You Bring to the Table Education & Experience7+ years of experience in customer marketing, content marketing, or thought leadership.Know EMEA inside and out, especially when it comes to managing regional programs, nailing localisation, and communicating across cultures.A proven leader with a knack for building and inspiring high‑performing teams.Skills & KnowledgeLive and breathe customer‑centricity, always championing customer needs and weaving their insights into every program.Master storyteller who can create and edit compelling content across every channel (written, video, audio, you name it).Know how to connect, influence, and rally teams and stakeholders at every level.Run integrated marketing campaigns and love getting creative with advocacy and influencer programs.Highly organised and adept at managing multiple projects simultaneously.Fluent in English, fluency in French and/or German is highly desirableKnow your way around marketing CRMs and analytics tools.Data‑driven, always tracking, analysing, and optimising to make sure programs hit the mark.Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. We’ve been innovating fearlessly for 40 years to create solutions that power how humans and technology work together across the physical and digital worlds. These solutions provide customers with unparalleled security, visibility, and insights across the entire digital footprint.Fueled by the depth and breadth of our technology, we experiment and create meaningful solutions. Add to that our worldwide network of doers and experts, and you’ll see that the opportunities to grow and build are limitless. We work as a team, collaborating with empathy to make really big things happen on a global scale. Because our solutions are everywhere, our impact is everywhere.We are Cisco, and our power starts with you.Seniority Level Mid‑Senior levelEmployment Type Full‑timeJob Function Marketing and SalesIndustries Software DevelopmentReferrals increase your chances of interviewing at Cisco by 2xGet notified about new Senior Customer Marketing Manager jobs in Milan, Lombardy, Italy.We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.#J-18808-Ljbffr