Sr Brand Manager Eliquis

2 settimane fa

Roma, Italia Pfizer A tempo pieno

MISSION:
Ensure Eliquis strategy, forecasting & brand plan orchestration towards commercial excellence peri & post LoE with focus on NOAC market evolution with branded & Gx dynamics

MAIN RESPONSIBILITIES:

- Develop and implement strategically and cross-functionally aligned customer focused brand plans, programs and initiatives for the local market, in partnership with field and supporting functions
- Accountable for strategic planning and business cases & evaluation, spending and controlling assigned budget, develop forecasts, develop a tailored brand communicational strategy so as customer value propositions and solutions
- Work closely with international brand teams to deliver on market responsibilities, including input to strategy, content & initiatives on top of strategic evaluation and performance measurement
- Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations

BASIC QUALIFICATION:

- University Degree (scientific or economic)
- 7+ year experience in marketing
- Extensive experience in managing high caliber brands at mature and launch stages
- Experience in cardio-metabolic therapeutic area is a plus
- Strong business acumen and analytical skills to help set team priorities and strategies
- Agile mindset
- Leadership without authority
- Executive presence and strong communication skills
- Flair for action & performance management, KPI setting and monitoring
- Fluency in Business English and Italian
- Good knowledge of computer skills
- Adherence to Pfizer Values: Courage, Excellence, Equity and Joy

Deadline to apply: January 24, 2025

Work Location Assignment: Hybrid
Purpose
Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
Digital Transformation Strategy
One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
Flexibility
We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation
Equal Employment Opportunity
We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
Disability Inclusion
- Marketing and Market Research

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