Sr Brand

We are now recruiting for a dynamic, passionate and driven Senior Brand & Customer Manager that will be critical to lead and implement the strategy of a new drug for Pulmonary Hypertension, with initial focus on Pulmonary Arterial Hypertension (PAH).

PAH is a rare disease with a high morbidity and mortality impacting patients and their loved ones. Despite a multitude of approved therapies, unmet need persists and there is widespread consensus among payers, clinicians and patients that more treatment options are needed to improve the management of this debilitating disease.

The Sr B&CM will play a key role in our organization to support the success of the Specialty Business and will play an important role in supporting the commercial transformation and leadership of our product launch, including new ways of working, embedding advanced analytics, evolving the commercial models and building value for patients, payers and healthcare professionals.

This is a high-visibility role, reporting to the Business Unit Specialty Marketing Director.

**Priorities, primary activities and responsibilities**

Marketing Strategy:

- Develop and implement marketing strategy and plans, including the adaptation of global plans to country’s regulations/needs, deeply knowing market environment and therapeutic area specificities.
- Coordinate high quality, integrated cross-functional brand plans and Flawless execution in elaborating and implementing product brand plan.
- Develop and implement as appropriate promotional and non-promotional materials and programs.
- Design and create digital communication with a multi-channel approach in order to support and maximize the brand communication through a blended model.
- Include innovative activities in the marketing plans.
- Establish clear KPIs to monitor product performance.
- Elaborate sales and demand forecast in line with product lifecycle, market environment and product strategy.
- Plan promotional budget expense at best to maximize the investment, respecting product strategy and company’s guidelines.
- Ensure all projects are in line with the global strategy and support the goals of other products in the franchise where applicable.

Internal relationships:

- Be the key point of contact for the sales force for all queries relating to products within the therapy area, clearly communicating with passion their benefits whilst incorporating any feedback into the brand plan.
- Proactively lead the cross functional Brand Team to ensure efficient integration and collaboration across key functions contributing to the Brand success.
- Brief sales force and other internal parties on brand and promotional strategy and associated materials.
- Work with the cross-functional team to develop marketing strategy and plans for Italy.
- Work in collaboration with Medical, Customer Engagement and Medical legal to develop materials.
- Proactively liaise and collaborate with global colleagues and Represent Italy at internal regional and global meetings

Customer relationships
- Demonstrate value to our stakeholders and extend access to products that address unmet medical needs developing and maintain strong business relationships with key customers
- Maintain thorough understanding of customer perspective and develop solutions which best meet customer needs and help improve patient outcomes, including HCP and patient education initiatives as appropriate.

Business operations
- Proactively liaise and collaborate with all supporting functions, including Sales force, Customer Insight and Analytics, Market Access, Commercial Operations, Policy & Communication, Medical and Scientific Affairs, Finance, Supply Chain and Regulatory Affairs, to ensure optimal alignment and effective implementation of business plans
- Day-by-day management of promotional budget to optimize effectiveness and efficiency in line with our Company compliance standards.
- Conduct all business activities with a 'continuous improvement' mindset
- Input to annual profit plan and long-range operating plans
- Assure rapid decision making, always in respect of compliance, to be reactive to market environment.
- Lead and perform with the highest ethical standards and respect of industry rules and regulations

**Qualifications, Skills & Experience Required**
- University degree from accredited university. Advanced degree (MBA) preferred.
- 4+ years of relevant pharmaceutical marketing experience
- Knowledge of PAH market would be a plus
- Other experiences in other support functions & international experience a plus
- Solid knowledge and understanding of Brand and Customer marketing and multichannel communication. Sales and Account Management experience would be a plus.
- Excellent communication skills to serve as key contact for supporting functions, global team and sales force interaction.
- Strong analytical and financial skills to synthesize local insights as input to the brand strategy and oversee the local brand forecast and bud