Marketing Lead

2 giorni fa

Provincia di Siena Toscana, Italia WinLux Europe A tempo pieno

**About The Role**:
**Key Responsibilities**:

- Develop and execute comprehensive **user acquisition** and **retention** strategies to drive customer growth and engagement.
- Oversee and optimize **performance marketing campaigns** across Facebook and other activities.
- Manage and refine CRM and loyalty programs to enhance player retention and increase LTV.
- Collaborate with creative, product, and data teams to ensure seamless execution of marketing initiatives.
- Analyze key performance metrics and implement A/B testing to improve acquisition and retention performance.
- Manage marketing budgets efficiently, ensuring cost-effective scaling while maximizing ROI.
- Stay ahead of industry trends and competitors to implement innovative marketing strategies.

**Requirements***:

- **5+ years of experience in a senior digital marketing role within the iGaming industry**.
- ** Must have experience working with Tier 1 regions.**
- Strong expertise in **both User Acquisition and Retention/CRM**.
- Proven track record in managing **paid media campaigns** (Facebook, programmatic, affiliates).
- Experience working with **CRM tools** such as **Customer.io**
- Background in **growth marketing or performance marketing** within an iGaming operator or affiliate business.
- Strong leadership and communication skills, with the ability to influence stakeholders.
- Ability to balance both strategic planning and hands-on execution.
- Data-driven mindset with a strong ability to track and analyze campaign performance.
- Experience managing cross-functional teams in a fast-paced, high-growth environment.
- Fluency in English is a must; Turkish or Russian/Ukrainian is a plus.

**Location**:
**Interview Process**:

- Recruiter Screening (40 minutes)
- Critical Thinking Assessment (10 minutes)
- Final Interview (60 minutes)

**What We Offer**:
Join our team and enjoy a variety of amazing benefits Check out just a few of the perks we offer below:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- ** Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- ** Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- ** Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- ** Flexible Independent Contractor Agreement**: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

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