Retention Lead

2 giorni fa

Provincia di Siena Toscana, Italia WinLux Europe A tempo pieno

**About The Role**:
**Key Responsibilities**:

- Develop and execute **comprehensive retention strategies** to improve player engagement, reduce churn, and increase LTV.
- Utilize **Customer.io** to build automated, personalized customer journeys.
- Define and analyze **key retention KPIs** (retention rates, ARPU, session frequency, churn) and adjust strategies accordingly.
- Optimize **bonus and loyalty programs**, ensuring they drive engagement while maintaining cost efficiency.
- Conduct **A/B testing** on retention campaigns to improve effectiveness and engagement rates.
- Collaborate with **data analytics, marketing, and product teams** to refine segmentation and personalization strategies.
- Stay ahead of industry trends and player behaviour insights to introduce innovative retention techniques.

**Requirements**:

- ** 5+ years of experience in CRM, retention marketing, or lifecycle marketing within iGaming.**
- Strong knowledge of **Customer.io** or similar CRM platforms (Optimove, Braze, Salesforce, etc.).
- Expertise in **customer segmentation, automation, and behavioral targeting**.
- Solid understanding of **bonus structures, loyalty programs, and player incentives**.
- Experience working with cross-functional teams, including data, product, and marketing.
- Analytical mindset with proficiency in **A/B testing, campaign tracking, and performance optimization**.
- ** Must have experience working with Tier 1 regions.**
- Background in **data-driven CRM strategies** with a focus on personalization and automation.
- Experience with gamification mechanics to enhance player engagement.
- Familiarity with compliance and responsible gaming regulations.
- Ability to work in a fast-paced, high-growth environment with a proactive and hands-on approach.
- Fluency in English is a must; Turkish or Russian/Ukrainian is a plus.

**Location**:
**Interview Process**:

- Recruiter Screening (40 minutes)
- Critical Thinking Assessment (10 minutes)
- Final Interview (60 minutes)

**What We Offer**:
Join our team and enjoy a variety of amazing benefits Check out just a few of the perks we offer below:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- ** Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- ** Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- ** Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
- ** Flexible Independent Contractor Agreement**: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

  • Marketing Lead

    2 giorni fa

    Provincia di Siena, Toscana, Italia WinLux Europe A tempo pieno

    **About The Role**: **Key Responsibilities**: - Develop and execute comprehensive **user acquisition** and **retention** strategies to drive customer growth and engagement. - Oversee and optimize **performance marketing campaigns** across Facebook and other activities. - Manage and refine CRM and loyalty programs to enhance player retention and increase...

  • Retention Strategist

    4 settimane fa

    giuliano di roma, Italia Common Thread Co A tempo pieno

    Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"We are seeking a Driven and Results‑Oriented Retention Strategist to join our team.The Retention Strategist at Common Thread Collective (CTC) plays a critical leadership role in guiding our clients...

  • Customer Retention Strategist Rome, Italy

    4 settimane fa

    giuliano di roma, Italia Common Thread Co A tempo pieno

    Our Mission is to be able to say - "Anyone in the World below $15M should fire their Agency tomorrow as nobody can beat this Value & Service at this Price"We are seeking a highly driven and performance-oriented Customer Retention Strategist to join our team.In this position at Common Thread Collective (CTC), you will play a pivotal strategic role, guiding...

  • Head of Product

    2 settimane fa

    Provincia di Latina, Lazio, Italia Ruby Labs A tempo pieno

    **About us**: **About the role**: Ruby Labs seeks a Head of Product & Growth Manager to drive product value and revenue optimization. You'll be directly responsible for key metrics including retention, ARPU/ARPPU, and overall product performance. This role offers full autonomy in product strategy with clear KPIs: improving user retention, maximizing revenue...

  • Ad Creative Producer

    2 settimane fa

    Provincia di Siena, Toscana, Italia Ruby Labs A tempo pieno

    **About us**: **About the role**: We are seeking a talented and innovative Ad Creative Producer to join our dynamic marketing team at Ruby Labs. This full-time role is central to driving our advertising creative process across multiple consumer-focused brands. You will be responsible for developing new ad concepts, managing production timelines, and...

  • Client Account Manager

    4 settimane fa

    Provincia di Firenze, Italia Piano MAKE - Ecommerce Marketing A tempo pieno

    Customer Success Manager Siamo un'agenzia di digital marketing specializzata in e-commerce. Supportiamo brand nei settori fashion, beauty, food e tech - aziende che già vendono online e vogliono vendere di più. Cerchiamo qualcuno che tenga i nostri clienti per mano, ma con passo svelto. Non un postino tra cliente e team tecnico. Una persona che anticipa,...

  • Renewals Manager

    1 settimana fa

    Provincia di Crotone, Calabria, Italia Qt Group A tempo pieno

    **About the Role**: As Manager of APAC Region, your key focus will be planning and executing the renewals lifecycle while driving high customer satisfaction and retention. You will build and manage a renewal sales team to reduce churn, maintain steady customer retention and manage accounts to ensure an on-time or early renewal. You will also coach a team to...

  • Addetti Customer Care

    2 giorni fa

    Provincia di Verona, Veneto, Italia Nexteria S.r.l A tempo pieno

    Nexteria è un'azienda in continua crescita e si pone come partner tecnologico nella progettazione e nello sviluppo di processi di Customer Interaction complessi. Opera nei settori del BUSINESS PROCESS OUTSOURCING in ambito CRM, della FORMAZIONE commerciale e manageriale nel settore Automotive e nella CONSULENZA in ambito ICT. Un team forte di oltre 20 anni...

  • Global Supporter Experience Lead

    2 settimane fa

    giuliano di roma, Italia World Food Programme A tempo pieno

    DEADLINE FOR APPLICATIONS12 October : 59-GMT01 : 00 Central European Time (Rome)WFP celebrates and embraces diversity. It is committed to the principle of equal employment opportunity for all its employees and encourages qualified candidates to apply irrespective of race colour national origin ethnic or social background genetic information gender gender...

  • Child and Youth Program Leader

    4 settimane fa

    casalnuovo di napoli, Italia U.S. Navy Fleet and Family Readiness (FFR) A tempo pieno

    Child and Youth Program Leader - Retention BonusesJoin to apply for the Child and Youth Program Leader - Retention Bonuses role at U.S. Navy Fleet and Family Readiness (FFR).1 week ago Be among the first 25 applicantsSummaryIncumbent provides appropriate specialized developmental care and instruction for children and youth ranging in age from 6 weeks to 18...