Performance Marketing Lead Ruby Labs

**About us**:
Power Peptides is a cutting-edge e-commerce platform specializing in the sale of high-grade Research-Purpose-Only (RPO) peptides and nootropics. Our company is dedicated to supplying researchers and enthusiasts with the finest quality products in the market, underpinned by robust testing protocols to ensure unparalleled purity.

**About the role**:
As the Performance Marketing Lead for our research peptide e-commerce store, you will be responsible for developing and executing data-driven marketing initiatives that drive user acquisition and revenue growth in the specialized field of research peptides.

**Key Responsibilities**:

- Develop and implement performance marketing strategies tailored to the research peptide market, including paid search, display advertising, and social media advertising.
- Analyze and optimize marketing efforts based on key performance indicators (KPIs) and return on investment (ROI), with a focus on the unique metrics relevant to the industry.
- Collaborate with internal teams to optimize website conversion rates and improve overall user experience.
- Manage and allocate marketing budget to maximize growth and achieve performance marketing goals.
- Conduct market research and stay up-to-date on industry trends, best practices, and competitor activities in the research peptide and life sciences sectors.
- Develop A/B testing strategies to continuously improve ad creatives, targeting, and messaging for our specialized audience.
- Oversee the creation of compelling content and marketing materials, including ad copy, ad creatives, and post-click experience that resonate with our consumers.
- Work closely with external agencies and partners to maximize marketing efforts and improve overall performance.
- Establish and maintain strong relationships with advertising platforms, tool providers, and other relevant vendors who cater to our industry.
- Regularly report on campaign performance, insights, and recommendations to senior leadership and other stakeholders, with a focus on metrics relevant to our market.

**Qualifications**:

- Strong knowledge of various digital marketing channels, including paid search, display advertising, and social media advertising.
- Expertise in performance marketing tools and platforms, such as Google Ads, Facebook Ads Manager, Google Analytics, and any specialized platforms.
- Excellent analytical skills, with the ability to analyze large data sets and derive actionable insights to drive growth.
- Strong project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced e-commerce environment.
- Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams and external partners, and to translate complex scientific concepts into compelling marketing messages.

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth

**Interview Process**:

- Recruiter Screening (40 minutes)
- First Interview (60 minutes)
- Final Interview (60 minutes)

**Life at Power Peptides**:
By joining Power Peptides, you’ll become part of a team that picks each other up, collaborates daily, and works hard, fast, and smart because they’re motivated and passionate about being the best in the industry. We thrive on innovation, we push the boundaries, and we’re proud of the work we do to improve the research community.

We are an equal opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and be part of a company that is crafting the future of technology across multiple industries.

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