Omnichannel Acquisition

**Position**:
**OMNICHANNEL ACQUISITION & DATA ANALYST SPECIALIST**

The Omnichannel Acquisition & Data Analyst Specialist will increase website visibility generating qualified traffic to the website. He/She will maximize client demand capture through synergies with the digital marketing team in a full-funnel marketing approach. He/She will also oversee the ecommerce funnel and indicate corrective actions to the relevant team to maximize conversion and reach ecommerce target.

**Main Accountabilities**
- Execute the traffic acquisition strategy in collaboration with the performance marketing team, digital marketing, CRM and ecommerce team to reach visibility and revenues targets
- Support the manager in the collaboration with central teams for media plan and budget for all acquisition channels to deliver profitable sales through agreed traffic and ROAS targets
- Plan, implement, measure and optimize global demand generation programs across different channels to drive brand awareness and revenue generation.
- Analyzing online customer demand performances and website funnel addressing corrective actions with relevant teams
- Partner with media team, social team, CRM, digital product owners and local markets to optimize campaigns on all channels (SEA, SEO, Affiliate, Display, Retargeting, etc.) with a full-funnel approach
- Identify and develop new traffic-driving opportunities to increase reach, customer acquisition and conversion
- Collaborate with marketing analytics to inform acquisition campaign strategy including segmentation and targeting, A/B testing and measurement plans
- Develop reports, digital insights and trends to share across the business
- Evaluate Organic Search performance by monitoring SEO KPIs and create weekly, monthly and quarterly reports
- Continuously monitor industry trends, new technologies, consumer behavior, and competitor activity to ensure Bulgari stay at the forefront of digital marketing.

**Profile**:
**Qualifications & Skills**:

- Bachelor or Masters education in relevant field
- 2+ years’ experience in working in a Digital marketing team (internal or agency), with proven experience in delivering successful campaigns across performance marketing channels
- Experience with web analytics tool and data driven insights
- Analytical skills, with the ability to build reports and summarize data in meaningful and insightful way for the goals of the business
- Solid understanding of Search Engine Optimization, both on-site (keyword research, content creation and optimization, technical optimization) and off-site (link building)
- Advanced proficiency in SEO tools (such as, Google Search Console, Keyword Planner, Conductor, SEMrush, GA, Google ads or similar tools)
- Highly analytical with the ability to work across data platforms such as Google Analytics (or similar) and Microsoft Excel
- Commercially minded, with a strong focus on business growth with the ability to work towards metrics and targets
- Working knowledge of core performance digital marketing channels including Paid Search, Display, Social, and Affiliate
- Strong analytical skills and demonstrable experience synthesizing data, delivering actionable insights, and making strategic decisions
- A creative, solution-oriented approach: you are hands on and not afraid to roll up your sleeves to get the job done
- Comfortable driving results in a collaborative, fast-paced environment
- Strong collaboration skills across multiple departments and countries - team spirit is important to you and you enjoy working with a diverse, inclusive and international team
- Fluency in Italian & English