Digital and Ecommerce Specialist

3 giorni fa

Assago, Italia Burger King Restaurants Italia S.p.A. A tempo pieno

BURGER KING RESTAURANTS ITALIA, affiliated to the QSRP group, with more than 200 restaurants in Italy, is one of the leading brands of catering in the world. Entrepreneurial and meritocratic, BURGER KING RESTAURANTS ITALIA is a business that never stops. OUR VISION: to be the most profitable chain in the QSR industry, thanks to a solid franchise system and the best people, serving the best burgers in the world. The values that inspire us: Passion: ability to express the maximum commitment in their work, involving people stimulating them to give the best of themselves. Ownership: developing a sense of belonging to the company, to the objectives, to the team, to the group of colleagues, to the company values Service: developing processes defining priorities and critical issues in order to guarantee quality solutions inside and outside the organization Leadership: know how to involve, influence and enhance their team so as to work jointly on common goals To support the development plan for the coming years, we are looking for an energetic, proactive and determined person

**Posizione**:
**Scope of the position**:
Manage the 3 main digital sales channels: app, kiosk, and home delivery.

Create value for the channels, working on sales support and margin optimization.

Define and set up all the actions to drive traffic and acquire new customers, and simultaneously work to increase traffic for recurring customers.

Support communication through digital adv and performance marketing.

Explore digital opportunities to create incremental sales.

**Main Responsibilities**:

- Manage the 3 channels following marketing plan guidelines, improving sales and customer experience
- Kiosk - improve UX/UI to increase sales and average tickets.
- App - improve the actual experience working side by side with IT and technical suppliers
- Home Delivery - manage the annual plan in coordination with the strategic plan and the providers
- Digital ADV & Performance marketing - optimize national campaign exploiting the connected media

**Requisiti**:
**Requirements**:

- Master’s degree in Marketing, Management or Economics
- Excellent Performance Marketing Knowledge
- Good Economics Analysis Skills
- Good Knowledge of Quick Service Restaurant Industry
- Good Knowledge of Omnichannel Marketing
- Relevant Experience in App Testing and KIOSK Testing
- More than 5 years in similar role and industry
- Excellent in Microsoft Office 365 (Excel, Powerpoint)
- Good Knowledge of Salesforce is a plus
- Fluent English (C1)
- Preferred industries: Restaurants Retail, Retail Consulting
- Proactivity
- Problem solving skills
- Teamwork
- Flexibility
- Analytical Skills
- Communication

**Altre informazioni**:

- Commitment: Full Time
- Location: Assago (Milan)
- Hybrid Work
- Driving License is required

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