Key Account Manager

PURPOSE OF THE ROLE

In this role, you will own and grow relationships with key fashion and lifestyle wholesale partners, acting as a strategic driver of revenue, brand presence, and cultural relevance.
- With a strong understanding of the fashion ecosystem, you’ll connect the dots between product, influencer marketing, PR activations, and commercial success.
- You’ll ensure that adidas is seen not just as a sportswear brand—but a fashion-forward leader with a credible voice in streetwear and lifestyle.

KEY RESPONSIBILITIES:

- Lead and develop strategic account plans for key fashion/lifestyle wholesale partners (e.g. concept stores, trend retailers, premium online boutiques), driving both sell-in and sell-out performance.
- Act as the primary contact for wholesale accounts with fashion influence—building long-term relationships based on credibility, trend alignment, and mutual brand elevation.
- Collaborate on seasonal go-to-market process: from product segmentation and line reviews to tailored storytelling, and influencer-led campaign integration.
- Identify whitespace opportunities within accounts for exclusive capsules, curated product edits, and limited-edition drops.
- Partner with PR, brand communications, and influencer teams to co-create high-impact campaigns (e.g. Fashion Week moments, store launches, digital collabs) tied to wholesale activations.
- Translate data, fashion insights, and market feedback into business strategies that elevate adidas’ brand image across trend-forward retailers and digital platforms.
- Monitor and influence orderbook management, conversion, and replenishment processes to maximize account productivity and availability of hero styles.
- Liaise with the marketing team to boost product presentation, social presence, and campaign execution across digital and in-store environments.
- Conduct regular market and competitor analysis (SWOT) to stay ahead of trends and advise product and merchandising teams on assortment needs.
- Collaborate closely with internal functions (GTM, FP&A, demand planning) to drive account growth and operational excellence.
- Track and report on performance KPIs, ensuring both short-term sales targets and long-term brand equity goals are met.

KNOWLEDGE, SKILLS & ABILITIES
- Proven track record inKEY ACCOUNT MANAGEMENT OR SALES

within the FASHION, STREETWEAR, OR LIFESTYLE INDUSTRY

- Deep understanding ofFASHION TRENDS, CULTURAL DRIVERS, INFLUENCER ECOSYSTEMS

, and the intersection of product and storytelling.
- Strong commercial mindset with the ability to balanceBRAND ELEVATION

and BUSINESS RESULTS

- Confident communicator with credibility in buyer meetings, internal stakeholder briefings, and creative discussions.
- Strategic thinking and analytical skills; able to interpret performance data and market signals into actionable account strategies.
- Agile, collaborative, and entrepreneurial approach, with a hands-on attitude in a fast-moving environment.
- Advanced proficiency in Excel, PowerPoint; knowledge of SAP, Power BI is a plus.
- Fluent in Italian and English.

EDUCATION & EXPERIENCE
- University degree in Fashion Management, Business, Marketing, or Communications.
- 3-5 years of relevant experience in FASHION WHOLESALE

, KEY ACCOUNT MANAGEMENT, AND RETAIL LUXURY GOODS.
- Strong network within the fashion, streetwear, and media/influencer space is highly desirable.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

COURAGE: Speak up when you see an opportunity; step up when you see a need..

OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.

INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.

TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.

INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.

RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

**AT ADIDAS, WE STRONGLY BELIEVE THAT EMBEDDING DIVERSITY, EQUITY, AND INCLUSION (DEI) INTO OUR CULTURE AND TALENT PROCESSES GIVES OUR EMPLOYEES A SENSE OF BELONGING AND OUR BRAND A REAL COMPETITIVE ADVANTAGE.**

**- CULTURE STARTS WITH PEOPLE, IT STARTS WITH YOU -**

**BY RECRUITING TALENT AND DEVELOPING OUR PEOPLE TO REFLECT THE RICH DIVERSITY OF OUR CONSUMERS AND COMMUNITIES, WE FOSTER A CULTURE OF INCLUSION THAT ENGAGES OUR EMPLOYEES AND AUTHENTICALLY CONNECTS OUR BRAND WITH OUR CONSUMERS.**
- JOB TITLE:
- Key Account Manager - Fashion, Footwear, and Apparel
- BRAND:

- LOCATION:
- Milan
- TEAM:
- Sales
- STATE:

- COUNTRY/REGION:
- IT
- CONTRACT TYPE:
- Full time
- NUMBER:
- 532761
- DATE:
- Aug 4, 2025