Head of Direct Response Marketing

**Please watch this Loom video for a detailed explanation of the role**:
**DISCLAIMER: Who this is NOT for**
- This role isn’t for traditional corporate marketers or brand strategists with no direct response experience._
- It’s also not a fit for media buyers who only focus on ad execution without touching funnel strategy, offer creation, or creative direction._
- We’re looking for a full-stack direct response marketer — someone who’s built and scaled funnels(VSLs, advertorials, quiz funnels etc NOT ugc) from scratch and can own performance end-to-end._

**Requirements**:

- Fluent in English (C1 level or above) — must be able to think and communicate like a native marketer
- 40+ hours a week availability
- Proven success scaling long-form funnels (VSLs, advertorials, quiz funnels, multi-step checkouts) in ecommerce
- Deep experience with paid acquisition strategy, including creative testing, funnel iteration, offer positioning, and conversion rate optimization
- You’ve owned entire funnels before — from ideation and offer structure to traffic, optimization, and back-end monetization
- Ability to review and direct creative — especially video scripts, landing pages, hooks, and angles
- Medium-level copywriting experience — you don’t need to be a pro writer, but you should be comfortable rewriting hooks, adjusting VSL scripts, or editing copy to improve clarity and performance
- Highly analytical and comfortable making decisions based on CPA, CTR, AOV, ROAS and other performance metrics
- Strong leadership and project management skills — you know how to set priorities, manage people, and keep high-output workflows running
- Very familiar with facebook ads

**The Company**:
At **Nebroo**, we are revolutionizing the hearing aid industry by combining world class products with cutting edge direct response marketing. In just a few months, we’ve grown into a multi 8-figure business — and we’re only getting started.

While we’re known for our expertise in **direct response marketing**, we go far beyond just performance. We obsess over product quality. Our mission is to create **the highest quality over-the-counter hearing aids** on the market — products that genuinely improve the lives of millions suffering from hearing loss.

Everything we do is shaped by our values:

- **Transparency**

We believe trust is built through honesty. That’s why we share information openly, give direct feedback, and keep our promises — internally and externally. No politics, no games, just clarity.
- **Hard Work**

At Nebroo, we work long hours, move fast, and expect a lot from ourselves and each other. Not because we have to, but because we love what we do. We’re obsessed with building, improving, and pushing things forward every single day. This isn’t the place for people chasing comfort. It’s for people who _love_ the grind, take pride in outworking everyone else, and get energy from going all in.
- **Excellence**

We never settle for “good enough.” From our ad creatives to our customer experience to the engineering behind our products, we hold ourselves to the highest standards and aim to outperform the competition at every level.

We’re looking for a Head of Direct Response Marketing to take full ownership of our performance marketing engine — from offer strategy to funnel builds to creative direction and paid media execution. If you’ve scaled high-performing VSL funnels, know how to turn data into action, and want to lead growth for a rapidly scaling ecommerce brand — this role is for you.

This is not a “media buyer” job. It’s a full-stack direct response leadership role — perfect for someone who knows how to build, scale, and optimize offers that convert. You’ll work closely with our copywriter, devs, and creative team — but ultimately, you’ll own the numbers.

**What You’ll Be In Charge Of**
- Developing and owning the testing roadmap across all paid platforms (Facebook, YouTube, Taboola, etc.)
- Leading funnel strategy and execution — from idea to launch (including pre-landers, VSLs, checkout flows, upsells)
- Collaborating with our copywriter to shape offer angles, hooks, and creative direction
- Reviewing all major creatives (VSLs, ads, landers) before launch — giving high-level feedback and final approvals
- Optimizing conversion rates, AOV, and CPA across full funnels using both quantitative data and qualitative insights
- Running competitor research and funnel teardowns to inform strategy
- Coordinating with devs, video editors, and designers to bring funnel assets to life
- Identifying bottlenecks, scaling opportunities, and next-level growth levers on an ongoing basis
- Reporting directly to the founder/CMO and working as the strategic driver behind growth

**Compensation & Equity**:
Compensation is open and will be based on your experience, skillset, and the value you bring to the table. We’re not looking for average — we’re looking for proven operators who can own and scale real performance.

For the right person, we’