Marketing & Communication Project Manager - Italy

4 giorni fa

Roma, Italia Urbasolar A tempo pieno

**Présentation**

Axpo Solar Italia is the PV Platform of Axpo Group in Italy. The company is owned and managed by Urbasolar acting as the solar division of Axpo.

Urbasolar is a French leading photovoltaic player with presence in Europe. We operate in the development, investment, construction, and operation of PV assets and deliver green electricity and advanced energy solutions to our customers. With the support of our shareholding group Axpo, a Swiss utility with a leading position in the power markets across 30 countries, we have the ambition to be among the top european players in PV during the next decade and to reach a production capacity of 10 GWp by 2030.

**Description**

The Project Manager works in close collaboration and under the joint directives of the Group's Communication Director and the Development Director in charge of photovoltaic power plant projects in Italy.

The Project Manager collaborates on a daily basis with the prospecting and development teams to analyze the characteristics and all the operating mechanisms of these activities, ensure competitive intelligence, identify segments and targets and opportunities, propose and implement the marketing action plan for Axpo's solar activity in Italy.

The Project Manager contributes to the elaboration of the communication plan, by identifying the needs and the appropriate tools to be adressed to the Groupe Communication Department

OPERATIONAL MARKETING / SEGMENTS
- Competitive monitoring and analysis (competition reviews, internet monitoring of documentation, activity reports, events, etc.)
- Detailed analysis of photovoltaic market segments (regulations, mechanisms, players, market shares, etc.),
- Analysis of the results of Government Tenders (FER),
- Product/market fit analysis applied to Urbasolar value propositions
- Implementation of commercial documents (Offer file, presentation of the company, etc.) and implementation of appropriate marketing and communication tools
- Sales channel analysis
- Propose and implement the marketing plan for Axpo's solar activity in Italy.

TARGET PROSPECTING
- Contribution to the identification and qualification of prospecting targets by market/segment
- Survey of contact/prescription networks by segment
- Qualified DB deliveries (including in collaboration with GIS service)
- Proposal and implementation of actions (webinars, mailings, phoning...) on priority targets
- Development of lead sheets
- Support for responses to calls for tenders (tender and oral documents)

COMMUNICATION

Identify the needs for each market segment and propose communication actions and related tools to be implemented by the Communication Derpartment.

**Profil**

Education: Master's degree in marketing or business school

Experience required : 5/10 years as a marketing officer, market analyst or product manager,

A successful experience in a sector integrating a strong dimension of access to land (renewable energies, real estate development, land development, etc.) will be appreciated.

Required language: English C1

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