Ee & Imi Modality Manager

**Job Description Summary**: The Modality Manager Surgical Imaging is accountable for growing sales revenue and margins for GE Healthcare Surgical Imaging portfolio within the IMI (Italy, Malta & Israel) & EE (Eastern Europe) geographical area.

He/She drives a coherent product differentiation for the assigned product range and optimizes the use of resources in conjunction with the Zone Imaging leader and Enterprise Sales team to cover market potential for his/her segment, to achieve the Operating plan. The Modality Manager has direct management responsibility for the Product Sales Specialists (PSS) and Clinical Educations Specialists (CES) across the region.

At GE HealthCare, our machines, our software, our solutions, our services, and our people make a genuine difference to medical professionals and patients all over the world. That’s because we never lose sight of what healthcare really needs—the human touch.

**Roles and Responsibilities**

**Key Responsibilities/Essential Functions Include (but are not limited to)**:
**Financial Performance & Sales Management**
- Accountable to achieve the quarterly and yearly Operating Plan targets (Orders, Sales, Contribution Margin, and Cash, where applicable) for IMI & EE
- Accountable for timely and accurate forecasting of Orders and S&I and responsible for driving optimal Imaging Operating Mechanisms (IOMs) to monitor and track progress of opportunities and deliver on Order commitment
- Ensure that all PSS utilize the required sales tool (CRM) to create pipeline visibility and assist accurate forecasting (SFDC rigor)
- Provide input to and contribute to the formulation of the yearly business planning cycles for the Surgery Business within IMI & EE (e.g., Marketing plan, BPR session). Responsible for setting appropriate OP targets for PSS/PCS

**Customers, Market & Product Expertise**
- Continuously develop deep clinical and technical knowledge of products, including awareness of current and future trends in Surgery healthcare technology and healthcare funding mechanisms
- Understand and analyze market dynamics and competition to set business strategies and develop opportunities (i.e., protect IB); provide ongoing feedback to management (Region marketing)
- Drive product’s configuration quality at the point of offer and order entry to ensure accuracy, configuration integrity, and that all requirements are tied to documented customer inputs
- Lead, educate, and drive product positioning & strategy (value proposition and key messages) of Interventional & Surgery product/solution/service through adequate product training sessions to sales teams (PSS & AM)
- Coach and assist the PSS/PCS with the differentiation of product offerings during the various stages of the sales process; ensure that all PSS/PCS have clear opportunity management activity and call plans to ensure efficient coverage of decision-makers and influencers
- Maintain professional relations with KOLs and customers in Academia, and nurture relationships with professional society stakeholders, to ensure understanding of needs and positioning new products (NPIs) in these key customer groups

**Team Coaching**
- Drive a culture of Simplification, Fastwork, and Digital adoption among the team members, encouraging and facilitating collaboration across horizontal teams (Service, ITO, OTR, Finance, Design team, etc.)
- Drive employee engagement activities to ensure retention, recognizing success, sharing best practices, providing exposure to senior leaders within the Region and Headquarters
- Drive performance management within the team, providing a regular mechanism of feedback through the PPG tool
- Regularly provide updates to your team on company, region product strategies, and customer insights
- Act as a role model for a collaborative mindset across functions, facilitate effective communication & trustful collaboration within the Zone/Product matrix organization

**Qualifications/Requirements**
- Bachelor or Master Degree (preferred)
- 10+ years experience in the healthcare industry with a proven track record in Sales functions
- 10+ years experience in people management with strong leadership skills as well as sales coaching & team building skills
- Strong business acumen and data interpretation skills; advanced negotiation and financial skills
- Strong in strategic planning and execution with very good influencing skills
- Experienced in working with both direct and indirect markets
- High-level presentation and interpersonal skills with the ability and passion to communicate and present ideas to customers in a way that produces understanding and impact that builds effective strategic relationships
- Ability to energize, develop, and build rapport, collaboration, and influence at all levels within an organization
- Inspirational leader with optimism, highly approachable and humble
- Ability to operate effectively in a multi-tasking, dynamic environment, while maintaining a forward-thinking and customer