Retention Marketing Specialist

Thank you for your interest in joining our team QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs.
QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.

The Opportunity

We are looking for a dynamic “Retention Marketing Specialist” to join our Retention Marketing team in Brugherio (MB) for a permanent full
- time role.

In this role you will help build a healthy customer base by defining and implementing all customer communication strategies, both for engaging our customers and targeted retention projects throughout the entire customer lifecycle.

Who We Are

QVC empowers shoppers with knowledge and shares insights in a lively, engaging way. We offer an ever-changing collection of familiar brands and fresh new products - from home and fashion to beauty and electronics - and we connect shoppers to interesting personalities, engaging stories and award-winning customer service. Worldwide, QVC reaches more than 200 million homes via our 15 broadcast networks and reaches millions more via multiple streaming services, websites, mobile apps and social pages. In 2023, QVC International served more than 4 million customers and has more than 6500 team members in the U.K., Germany, Japan, Italy, Poland and China.

Your Impact

Reporting to the Retention Marketing Supervisor, you will:- Enhance customer segmentation with tailored and personalized content collaborating with creative teams to develop briefs for copywriters, designers, and photographers- Deploy innovative strategies with A/B testing to deliver the best content-
- Manage initiatives for lead generation and consent collection, ensuring GDPR compliance.- Develop new campaign opportunities in the assigned channels guided by insights of completed campaigns.- Conduct in-depth analyses on key metrics (i.e., OR, CTR, AOV, web sales, incremental sales, ROI and voucher redemption).- Collaborate with QVC vendors, developing tailored contact plans e sharing ex post analysis.

What You Bring- Proven experience with Retention Marketing Tools (e.g. Campaign Management Tools, Marketing Automation platform, Machine Learning, Splio...)- Degree in Economics, Marketing, or equivalent.- At least 3 years of experience in customer multi-channel marketing.- Experience related to customer base lifecycle, including retention, prevention, etc.- Fluent in written and spoken English.- Strong ability to interpret data and perform analyses to lead strategic decisions (Tableau, Adobe).- Sense of creativity and curiosity for exploring and understanding new ideas for CRM proposals.

What we offer- Competitive salary.- Internal Cafè & Canteen service every day.- Corporate benefits & Corporate Wellness.- Hybrid work.- Volunteering initiatives and activities funded by the company.

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If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, paid time off, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers