Paid Media Account Manager

The Role We are looking for a results-driven Paid Media Specialist with deep expertise in Google Ads, Meta Ads and Tik Tok ads to join our Digital team. In this role, you will be responsible for planning, executing, optimizing, and reporting on paid media campaigns to drive customer acquisition, revenue growth, and ROI across multiple markets. Key Responsibilities - Plan, launch, and manage paid advertising campaigns across Google (Search, Display, YouTube, Performance Max) and Meta platforms (Facebook & Instagram). - Develop tailored TikTok campaign strategies, leveraging native formats, spark ads, creators, and trends to maximize performance. - Optimize campaigns daily to maximize performance in terms of CPC, CPA, ROAS, CTR, and CVR. - Build and maintain campaign structures, audiences, and keyword strategies tailored to business goals and product positioning. - Collaborate with the creative team to brief, test, and iterate high-performing ad creatives and copy. - Monitor and analyze campaign performance across platforms and provide actionable insights to improve results. - Implement and manage A/B testing strategies for creatives, audiences, placements, and bidding models. - Coordinate with data and analytics teams to ensure accurate attribution, conversion tracking, and UTM governance. - Stay up-to-date with digital advertising trends, platform updates, and competitor activity. - Support budget forecasting and pacing to ensure alignment with monthly and quarterly targets. - Monitor and manage budgets to align with strategic goals and maximise ROAS. - Collaborate with the Paid Media Director to define and execute high-impact strategies. - Support the creative team with performance-focused briefing and asset feedback. - Propose new ideas to improve campaign performance and support client growth. RequirementsAbout You - Full professional proficiency in English (both spoken and written), Italian and Spanish will be considered a Plus - 3+ years’ experience managing paid media campaigns - Proven track record of meeting client performance goals across both direct-response and brand campaigns to Senior management and founders. - Highly organised, analytical, and confident working independently. - Strong communicator with a client-first mindset and collaborative spirit. - Experience with Google Ads, Meta Ads, GMC and reporting tools (Excel/Looker Studio/etc.). - Proven success scaling TikTok campaigns for D2C or lifestyle brands, including experience with native TikTok formats, UGC, creators, and trend-jacking. - Comfortable working across diverse and multicultural teams and proactively sharing insights and ideas. - Experience with eCommerce, D2C, or lead generation funnels. - Ability to interpret data and generate insights with strong attention to detail. - Comfortable managing multiple campaigns across different markets and languages (multilingual is a plus). - Background in beauty, wellness, or lifestyle brands is highly appreciated. **Benefits**: Excellent benefits including: - a competitive salary. Base Salary: depending on experience. Sales incentive compensation (when applicable): substantial component of the compensation based on result and paid against the achievement of targets - pension scheme - possibility to be enrolled in the company stock options - discounts on products **COMPANY DESCRIPTION** MINERVA Research Labs is an innovative company in the nutricosmetic sector, a fast-growing company, with offices in London Mayfair, Dubai UAE, Los Angeles the USA and Tokyo Ginza. MINERVA develops and markets nutricosoceutical products in Europe the Middle East, Asia and the US MINERVA Research Labs' mission is to bring to the market next-generation dietary supplement, that will change the way we look young and beautiful. Our novel products position MINERVA to be an up-and-coming global player in the Nutri cosmeceutical market, recognised for stimulating and invigorating the well-being, confidence and beauty expectations of consumers. MINERVA Research Labs’ products are uniquely designed to promote beauty health and aid the aging process. Minerva develops products with the most advanced research, the finest ingredients and produced to the highest pharmaceutical standards and is committed to pioneering effective products that work with today’s modern lifestyles. **Facts about MINERVA** Awarded twice by the SUNDAY TIMES as one of the top "100 fastest growing British Company - International Sales" (24th in the 2018 league and 26thin 2017), Minerva Research Labs Ltd are the manufacturers and marketers of the Gold Collagen brand, a leading beauty brand, presently sold in over 30 countries worldwide. Let’s face it, there’s nothing quite like finding a place to work that’s filled with passion, opportunities to grow and lots fabulously talented people. Here at MINERVA, we’ve got all of that and a whole lot more. Whatever your aspirations in life, however far you want to go, if you love what you do and are