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Digital & Multichannel Specialist - International
2 settimane fa
At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.
**A Day in the Life**:Medtronic Neuromodulation is seeking a skilled and hands-on Principal Multichannel & Digital Marketing Specialist to bring global strategy to life through high-impact regional execution across both digital and offline channels.
You’ll be part of the Global Digital & Multichannel Neuromodulation Team, working at the intersection of global strategy and local execution. The role is focused on campaign delivery, CRM and MarTech enablement, vendor coordination, and performance optimization, all tailored to meet the needs of regional and local markets.
You will be supported by a dedicated multidisciplinary team, including experts in web and content creation and strategy, marketing automation, organic and paid social media, performance marketing analytics, and program management. Success in this role requires strong collaboration and leadership skills to leverage this ecosystem and orchestrate effective campaign execution across touchpoints.
This is an execution-focused, enablement-heavy role requiring close partnership with global and regional marketing teams, marketing communications, sales, and external partners to ensure high-impact, compliant, and customer-centric campaign activation.
**Responsibilities may include the following and other duties may be assigned**:
**Regional Campaign Activation & Project Management**:
- Localize and deploy global campaign frameworks, playbooks, toolkits, and templates to support regional execution and Go-To-Market alignment.
- Coordinate regional vendor partners (e.g., digital agencies, media buyers, print/event providers) to activate campaigns across paid, CRM, offline, and owned channels.
- Manage campaign timelines, priorities, and deliverables across regions, ensuring seamless multichannel execution with clarity on stakeholder roles (lead capture, HCP engagement, follow-up, etc.).Collaborate cross-functionally to manage integrated customer pathways across digital and offline tactics.
**CRM, Automation & MarTech Enablement**:
- Drive adoption and correct use of CRM and Marketing Automation tools to support demand generation, lead nurturing, and performance analytics.
- Build, deploy, and monitor nurture flows and CRM workflows with SME that align with the customer journey and regional objectives.Ensure tagging, tracking, and attribution in collaboration with analytics and ops teams to ensure full visibility across all touchpoints.
**Team Collaboration & Multidisciplinary Leverage**:
- Operate as part of the Global Digital & Multichannel Neuromodulation Team, collaborating closely with global colleagues and OUS-dedicated experts across:
- Web and content experience
- Organic and paid social media
- CRM and marketing automation
- Program and vendor management
- Performance marketing and analytics
- Leverage the capabilities of this multidisciplinary team to support execution, troubleshoot roadblocks, and continuously improve campaign outcomes.Act as a strategic integrator and project lead to connect the dots between regional needs and available resources.
**Coaching, Capability Building & Governance**:
- Provide hands-on coaching and enablement to regional/local teams on campaign setup, channel usage, tool adoption, and workflows.
**Insights, Optimization & Feedback Loop**:
- Track, synthesize, and report campaign performance across regions together with SME.
- Share local insights and performance learnings back to the global team to improve campaign frameworks, targeting, content, and media mix.Monitor regional execution against KPIs (e.g., nurture flows, MarTech adoption, omnichannel activation) and help drive continuous optimization.
**Required Knowledge and Experience**:
- Bachelor’s degree in marketing, communications, business, or related field.
- Minimum 7 years of relevant experience, or advanced degree with a minimum of 5 years of experience.
- 5-8 years of experience managing integrated campaigns across multiple channels, including digital, CRM, and offline (e.g., events, print).
- Proven experience managing campaigns in platforms such as Google Ads, LinkedIn, YouTube, Facebook Ads, and CRM/automation platforms.
- Strong understanding of lead management processes, campaign analytics, and performance dashboards.
- Experience enabling MarTech adoption and executing nurture workflows through automation tools.
- Familiarity with healthcare or regulated industries and matrixed global environments.
- Fluency in interpreting paid media metrics and using analytics tools like Google Analytics, Adobe Analytics, or similar.
- Strong communication, stakeholder and project management skills.
- Experience working in a regional or global marketing role supporting local markets.
- Global or regional mark
