Emea CRM

**_ROLE_**_: EMEA CRM & Digital Marketing Responsible_
**_ORGANIZATIONAL AREA_**_: EMEA - Brand Marketing_
**_ROLE PERIMETER_**_: EMEA_
**_LOCATION_**_: Modena/Hybrid (up to 70%)_
- _
- Maserati produces a complete range of unique cars with an amazing personality, immediately recognisable anywhere. With their style, technology and innately exclusive character, they delight the most discerning, demanding tastes and have always been a global automotive industry benchmark. A tradition of successful cars, each of them redefining what makes an Italian sports car in terms of design, performance, comfort, elegance and safety, currently available on more than seventy markets internationally._
- Powered by Passion. Unique by Design. Innovative by Nature. Masters of Italian Audacity._
- With an Italian History and as Global Icon, Maserati is now looking for new talents to join the #Maserati Family._

**MISSION**

The EMEA CRM & Digital Marketing Responsible develops and delivers all digital, social and CRM Activities for Europe Middle East and Africa as a point of reference for all 6 Sub-Region in EMEA and for the Global Team.

**MAIN RESPONSIBILITIES**
- Integrate the **CRM campaign** in overall **communication strategy**, in **coordination with Global CRM**; ongoing monitoring of the **leads performance** and implementation of strategy and plans for improvement.
- Be Account in order to **deliver **and **enhance** all the **activities proposed by Global Maserati** on Market being a point of reference in term of understanding of the project and **support **market in implementation both from a CRM perspective than a Digital Prospective.
- Make **Analysis **in order to give EMEA Markets and Top Management analysis regarding **Lead Management**, **Quality **and **Mix of Lead**, **Conversion Rate**, find out weak points and make action plan in order to improve Lead Management Performance. Analysis could be done partly weekly or monthly with follow up with markets at least once a month.
- Deliver **Special Projects **with a 360° approach (e.g. CRM:Sales Events with Absolute Results agency, Nurturing Campaign, DIGITAL: Tik Tok, LinkedIn, Spotify) in order to increase conversion from digital contact into sales.
- **Support **marketing implementing all **digital assets** from a Digital and Social point of view.
- **Deal with Third Parties** from budget to definition of KPIs to analyses results and action plan to improve performance.

**REQUIREMENTS**
- Bachelor's degree in marketing or economics.
- Marketing/Digital qualification and/or experience demonstrating your understanding of **digital brand marketing**, **ecommerce** and **CRM**.
- An understanding of the evolving **digital landscape**, **trends **and **consumer behaviours**.
- Strong interpersonal skills and ability to coordinate with other functions, departments, external stakeholders effectively and a learning mindset.
- Previous experience in the luxury/automotive industry appreciated but not essential.
- Proficient knowledge of English (minimum level C1).

**WHAT WE OFFER**

Being part of the Maserati family will give you the chance to work within an **international **work environment, leading and contributing to different projects in cooperation with cross-region teams. You’ll be able to work **remotely **and by a **flexible **schedule, while benefiting from dedicated **welfare** programs and continuous **learning** and **development **opportunities - we make an extensive range of internally and externally run courses available for all our employees. Benefits will be discussed with you by your recruiter during the hiring process.

**OUR RECRUITMENT PROCESS**

As a first step, your CV will go through our screening: feel free to **customize **it to express who you are and to tell us about your most relevant experiences and characteristics, but remember that we do appreciate **clarity **and **synthesis**. We will also be glad to read any **cover letter** you wish to submit.
In case your profile is aligned to the position, the Talent Acquisition team will get in touch with you for a first call where we will know each other; you will tell us something more about yourself and your interest in Maserati, while we will be available to answer your questions. The selected profiles will meet the HR Business Partner and the EMEA Brand Marketing Manager.

**DIVERSITY & INCLUSION**

Join Maserati World.

Audacity #Passion #Maserati