Promotion, Activation

**Position Snapshot**

- Nespresso in Italy, Milan HQ (Assago)
- Nestlé welcomes people with disability
- Permanent Contract
- 2-3 years of experience in roles as Product or Brand Manager; Sales; Trade Marketing; Business Analyst
- Data driven and strong analytical approach (knowledge of Excel and Power BI)
- Fluency in Italian and English is mandatory

**Position Summary**

In this position, you will be part of the Nespresso marketing division, joining the Product Lifecycle Management team and reporting to the Senior Product Manager (Machines, Activation & Accessories). You will collaborate closely with the entire marketing function (Product, Brand, and CRM) and act as a key point of contact with primary stakeholders (mainly B2C sales, finance, and supply chain) with the aim to lead:

- The annual Coffee Promotions plan (Activations), coordinating the entire process execution (analysis and mechanics) to support the core business in line with company objectives.
- The Accessories category, defining the local product strategy regarding range build-up, pricing, and promotions in synergy with the Product team and all stakeholders.

**A Day in the Life as Promotion, Activation & Accessories Specialist**

**Activations**:

- Work on campaign execution focusing on analytics metrics, consumer insights, business opportunities, and pre
- and post-evaluation, with a strong analytical and fact-based approach.
- Coordinate with B2C sales, Brand, and Operations teams to ensure the best execution across all channels (e-commerce, call center, boutiques).
- Manage the dedicated marketing budget and P&L for every campaign

**Accessories**:

- Manage the category a 360° to lead the local go-to-market strategy, including portfolio reviews and analysis, new launch processes, pricing matrix, and promotional plans.
- Collaborate with the International team to inspire and propose new collections based on local needs.
- Coordinate multifunctional teams for complex projects (e.g., Black Friday campaign).
- Manage reports (weekly, monthly) and Power BI dashboards to monitor business results effectively.

**What Will Make You Successful?**

- Master’s degree in economics, marketing, or a similar field.
- Strong communication skills and experience in managing complex projects.
- A positive, forward-looking mindset, problem-solving attitude, and team spirit.
- An analytical and data-driven approach to challenges.
- Lateral thinking and a commitment to innovation.

At Nespresso, we embrace inclusive language—feel free to share your pronouns on your CV. Our agile working model allows flexibility in office days, defined with your team.