Field Experience Representative, Hoka

FIELD EXPERIENCE REPRESENTATIVE - Italy South (Lazio, Campania, Abruzzo, Molise, Puglia)

At Deckers Brands we don’t just create shoes, we create lifestyles. We are about opportunity. Opportunity to create, to grow and to have an impact. We want all our people to be as successful as they can be, to reach their full potential.

We want to positively impact the world, whether that be with our Be Good, Do Good community involvement, or through employing sustainable business practice and socially responsible operations. How we continue this journey is down to our 3,000 strong global team, across our five brands (UGG, Hoka, Teva, Sanuk and Koolabura by UGG). No matter where you are based within our team, we are committed to helping our people thrive. We will offer you a generous employee benefits package, as well as health, wellness, and career development support.

COME AS YOU ARE

We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people—in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.

The Role:
The purpose of the role is to promote both the HOKA brand and our products to retailers and consumers through the education and experience of trying products at retail and event environments. You will provide support for retail customers by driving product led educational training experiences and engage consumers via promotional activities.

The Field Experience Representative (FER) is an integral part of growing brand awareness and stimulating end-consumer demand and ultimately connecting consumers to HOKA products either in-store, on-line or at events. They are responsible for presenting themselves and the brand in the highest possible regard at all times.

The role works hand in hand with the Trade Marketing Manager to improve retailer services and sales penetration. The individual must be flexible to carry out any other duties that may be outside the standard remit that will benefit the HOKA brand as a whole.

Your Impact:

- Increase retail sell through velocity by supporting the retail outlets
- Generate brand awareness with key influencer groups and the wider community through own lead consumer event penetration and working with the Trade Marketing Manager on marketing programs that drive such initiatives
- Train retailers’ sales staff to understand the key benefits, differences and technology of the HOKA product
- Work with our retail outlets to influence and deliver tailored in-store merchandising, growing the presence of the brand within our retailers
- Identify opportunities to stimulate consumer groups in the field. Strategize with Trade Marketing Manage to align with regional strategy, brand goal directives, and successful execution
- Build relationships with our retailers giving added values and acting as a product expert
- Report field activities to the company including competitor activities, store visit reports and customer feedback
- Be an ambassador for Deckers Brands and the HOKA brand

Who You Are:

- You are motivated with an independent will to succeed
- You have a close affinity with running, the outdoors and living an active lifestyle
- A collaborative team player, able to form great working relationships and present ideas to the team
- You’re comfortable to travel weekly within your territory and sometimes beyond

We would Love to Hear from People with:

- Experience in a similar role within the retail industry is a plus
- A passion for the HOKA brand journey
- A valid Full Driving License is essential for this role
- Fluency in Italian with a good level of oral and written English is required for this role

What We Will Give You:

- Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
- Hybrid & Flexible Working Environment
- Equal Employment Opportunity_
- Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing t