Social Media Talents

Golden Goose is a journey of love and authenticity, leading you to embrace your true self, where tradition and innovation merge into timeless, one-of-a-kind creations.

We are looking for a passionate Social Media Talents & Community Manager to join the Social Media Team located in Milan.

The Social Media Talents & Community Manager is able to act as the face and voice of our brand and manage all digital community communications. 

Responsibilities

• Develop and execute global and local influencer and talent strategies to support brand campaigns, product launches, and key events.
• Manage influencer and talent partnerships — from brief creation and content approvals to campaign execution, reporting and analysis and  — ensuring timely delivery and alignment with brand objectives.
• Manage the social budget for influencer marketing initiatives, collaborating with the internal media team and external media agency to plan and deliver paid and dark media campaigns related to creator activations. 
• Collaborate with internal teams and global store teams to coordinate product gifting and stock management for ongoing initiatives, campaigns, and launches.
• Act as project lead for Golden TV — the brand's long-form social video series that highlights major global events, in-store activations, and collaborations with ambassadors and creative partners.
• Collaborate with internal production, creative, and storytelling teams to shape the project framework for Golden TV to ensure seamless execution from concept to final delivery. 
• On-set presence for all Golden TV productions worldwide. 
• Oversee the social media management tool and platforms, and its functionalities, working closely with the wider social, CRM, and customer care teams, as well as external agencies, to ensure seamless operations and reporting.
• Supervise community management activities (inbound and outbound) handled by the external social agency, ensuring tone of voice and engagement align with brand guidelines.
• Oversee monthly and campaign performance reports produced by the external social agency, including creator results, sentiment analysis, and key highlights.
• Act as the internal social media lead for the Golden Goose Arena Milano profiles (Instagram and TikTok), managing external partners and agencies on social strategy, creator collaborations, and reporting.
• Manage the registration of invoices and budget for all activities related to the role. 
• Stay informed on digital innovations, social media trends, and emerging platforms to identify opportunities for brand growth and engagement.
• Keep up to date with fashion, design, and celebrity culture to inform strategic decision-making, monitoring competitor activities and relevant industry trends.

Requirements 

• 5-7 years of previous work experience as a content & community manager, content curator, content creator, editor, influencer marketing.
• Experience in launching community initiatives (e.g. creating an event series, designing user generated campaigns, launching an ambassador program). 
• Has a demonstrated experience working on (or it's an active-user of) new social media platforms, such as TikTok.
• Ability to identify and track relevant community metrics (e.g. brand loyalty). 
• Knowledge of online marketing and marketing channels. 
• Excellent English verbal & writing communication skills. 
• Attention to detail and ability to multitask is mandatory. 
• Previous experience in a digital agency is a plus.
• Knowledge of Sprinklr social media platform is a plus.
• Passionate about all Digital things, plus knowledge of online marketing and good understanding of major marketing channels.  
• Impeccable communication skills.  
• Understanding of fashion industries.  
• Highly organized with planning capabilities.    
• Positive attitude, highly motivated team player, detail and customer oriented.

We are an equal opportunity employer and passionately believe that our strength lies in people youniqueness. We encourage applications from individuals of all backgrounds, experiences and perspectives. Because people are at the heart of everything we do.