Haircare Brand Manager – Colour

The Davines Group, founded in Parma in 1983, specializes in professional cosmetic products under the brands Davines for haircare and [ comfort zone ] for skincare. Led by Chairman Davide Bollati and CEO Anthony Molet, the Group is headquartered in Parma at the Davines Group Village, alongside which stand the Scientific Garden and EROC - European Regenerative Organic Center - a research center focusing on regenerative organic agriculture stemming from a partnership with the Rodale Institute. The Group became a B corp in 2016, and today has 8 subsidiaries, operates in 90 countries, and employs around 900 collaborators globally. Since 2019, both the Italian and US subsidiaries have been Benefit Corporations.

JOB MISSION
Are you ready to make a meaningful impact? We're looking for passionate individuals eager to help our Haircare Division grow while upholding our core values of beauty, ethics, and sustainability.

As our Brand Manager, you will ensure the completeness, excellence and competitiveness of the assigned Brands, managing its product lifecycle, also identifying and developing new product & service opportunities in line with company standards and its sustainable values. The role involves thought leadership of the Colour Category and the coordination and collaboration of the key cross functional team members.

What You Will Do

• ensure a positive and healthy working environment across the colour category team including role modeling for the marketing product managers
• be accountable for the Brand strategy, including the setting of brand vision, value proposition and brand guidelines, from shortto long term ;
• own the definition of the strategic positioning of the brand towards competitors in the same market segment;
• be accountable for the business plan / business potential of each new product / product family / brand in order to get the approval of the project itself;
• be process owner of product and services creation across the cross-functional teams;
• drive the specific briefs for design & development of new products and services;
• define the Marketing mix of each new product / product family / brand, including the value preposition, the key claims and the price positioning;
• identifie and produces the communication assets, along the marketing funnel, essential to promote the right positioning of the brands or products in all the channels, working in close collaboration with COMs;
• lead the delivery of all the marketing materials related to new products / product families / or brands (e.g. in-salon communication, product dossier, etc);
• oversee the maintenance of the brand including budget responsibilities but not limited to;
• track and monitors the health of the brand across all key metrics including analysis of sales forecasts and relevant financials to be shared on a quarterly basis with key stakeholders

Who You Are

• at least 4-5 years' demonstrable marketing experience in a similar environment;
• fluent in English, Italian is a plus;
• ability to craft excellent marketing briefs and to engage the relevant stakeholders in their delivery, and proactive attitude in contributing to iterations on creative concepts design;
• ability to own brand development projects and on-the-field shadowing to discuss the specific characteristics of the product in terms of formulation, packaging and production;
• clear understanding of cross-functional processes in Brand development and in-depth knowledge of Go-to-Market processes;
• strong story telling abilities;
• ability to manage medium budgets;
• capable to prioritize time and efforts to achieve efficiency and effectiveness;
• engaging attitude with stakeholders at any organizational level including Executives;
• ability to develop powerful stories and delivering impactful, concise messages and engaging presentations;
• collaborative, team-building and proactive attitude when dealing with ambiguity;
• ability to represent the Brand and the Company towards the whole Davines Community (inside and outside the Organization), acting as facilitator of relations building especially throughout the Professional Haircare sector;
• sensitivity and in-depth knowledge of our clients and partners;
• brand awareness - a clear understanding (knowledge) of brands and the marketing mix;
• strong communication skills;
• relationship management skills: able to facilitate/maintain good relationships with colleagues and external contacts;
• having a hands-on attitude;
• determination and perseverance with a strong focus on results.

WHY YOU WILL LOVE WORKING WITH US
At Davines Group, we may not be perfect, but we are dedicated to creating a supportive and inspiring environment where we grow together. We believe in the power of beauty—both in the products we create and in the way we treat the planet and people. Sustainability is at the heart of everything we do, and when you join our team, you'll become part of a company that makes decisions with the future in mind. We value individuals who are passionate about purposeful innovation and are eager to contribute to a positive impact on the world.

EQUAL EMPLOYER OPPORTUNITY
At Davines Group, we celebrate diversity and inclusiveness as core values that are integral to our Ethical Chart. We are committed to creating a workplace where everyone feels respected, valued, and empowered to be their authentic selves. Our hiring practices are free from discrimination, and we do not make employment decisions based on race, religion, gender (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, age, parental status, or any other factor unrelated to merit. We believe that a diverse team strengthens our ability to innovate and thrive.