CRM Specialist

Do you want a job that matches your ambition and your lifestyle?

Read on to discover the profile we're looking for

From its beginnings as a wool mill, La Redoute is a French brand that has forged unique relationships with its customers for the past 180 years – yesterday through its catalogue, today on the web. We are a mainly digital player, selling Home furniture & linen products, but also clothing for the whole family.

Connections weaver, trends discoverer and creator, vector of influence, we create, distribute and deliver our own products. Our mission? Become the # 1st inspirational home & lifestyle platform for all families.

Associated with the Galeries Lafayette group and present in Italy, in Milan, we are looking for a CRM Specialist.

Key Responsibilities:

Commercial Operation

• Strategy Development and Execution: Your main responsibility will be to define, implement, and execute the local CRM commercial strategy to support the company's business objectives.
• Communication Calendar Management: Define the commercial communication calendar for customer database engagement through email marketing and push notifications. 
• Customer activation and re-engagement: be the owner of all metrics and forecasts regarding active customers increase and re-engagement. 

Data & Client Journey

• CRM Lead for the Italian Subsidiary: Act as the point of reference for CRM activities within the Italian subsidiary, collaborating with both local teams and the global team. 
• Cross-functional Collaboration: Work in coordination with other marketing functions and the e-store team to ensure CRM strategy alignment with the overall commercial plan. 
• Customer Journey and Automation: Set up, maintain, and update customer journeys and automation flows in coordination with global inputs to ensure personalized and efficient engagement. (triggers and services journeys) 
• Audience Segmentation: Segment audiences within the Customer Data Platform (CDP) for targeted communication. 
• Email Marketing Workflow Creation: Create and manage workflows in the email marketing software (Adobe). 
• Technical CRM audiences and data ownership: manage and maintain a clear view of internal data sources and data marts to provide fast, accurate customer insights for segmentation, campaign optimization, and marketing reporting. 
• Work on CRM enablers such as Data capture, data collection and data quality management. 
• Onsite CRM activation: Collaboration with e-store manager in defining and executing on site activation to increase opt-ins and NL subscriptions 
• Loyalty Program Management: Set up, maintain, and update the loyalty program in thecountry to enhance customer retention. 
• Creative Content Development: Localize and define the layout and content of CRM communications, ensuring brand consistency and engagement. 
• External Partner Coordination: Coordinate and brief external partners to create necessary creative assets. 
• Performance Analysis: Analyze the results and performance of CRM communications, draw reports and identify areas for improvement. 
• A/B Testing: Set up and manage A/B tests to continuously improve CRM campaign outcomes. 

Main Responsibilities:

• Customer Segmentation & Data Analysis based on CDP environment
• New Audiences and Optimization Brief Management 
• Audience Brief and Data Mart Management 
• Management of email marketing and communication through the different channels of the app 
• Analysis and optimization of kpi's 
• Management of the creation of segments and content of communications 
• Definition and analysis of AB Testing 
• Reports and follow-up 

What's expected from you:

• Bachelor's degree in Marketing, Business Administration, Digital Marketing or Advertising. 
• Strong (usually 3+ years) of experience in B2C email marketing, including campaign creation, management, and optimization. 
• Dynamism and creativity 
• Multi-tasking management skills 
• Organization and customer orientation 
• Minimum of 1 year experience in the management and knowledge of CRM email marketing tools and app (Adobe Campaign management is an asset) 
• Analytical and planning skills 
• Knowledge of Photoshop or editing tools 
• Basic knowledge of html will be considered as a plus 
• Fluency in english 

Good reasons to join us:

• Excellent location in Milan
• International company
• Fast growing & young environment
• Hybrid work model (2 days/week working from home)

Curious to know more? Apply We can't wait to talk to you soon **Please send your CV in English**

To find out more about La Redoute, click here. 

La Redoute is a signatory of the Diversity Charter.

As difference is a source of wealth, our jobs are accessible to all.