Senior CRM and Commercial Excellence

2 giorni fa

Milano, Lombardia, Italia Cerba HealthCare Italia A tempo pieno

Profilo Azienda
Cerba HealthCare è un Gruppo Internazionale dedicato alla diagnostica ambulatoriale con laboratori analisi presenti in 90 nazioni con 1360 strutture sanitarie e 47 milioni di pazienti all'anno. La divisione italiana del Gruppo, nata nel 2017, è una realtà di eccellenza specializzata nei settori dei laboratori analisi, radiologia, poliambulatori, medicina dello sport, medicina del lavoro e Service di laboratorio.

Opportunità:
La figura sarà responsabile della gestione end-to-end delle soluzioni CRM, dalla fase di analisi e progettazione fino all'implementazione operativa e al miglioramento continuo. Dovrà garantire che il sistema CRM supporti efficacemente i processi di business, favorendo la relazione con i pazienti e l'ottimizzazione delle attività commerciali e di marketing.

La risorsa verrà inserita all'interno del Dipartimento Digital.

Principali responsabilità:

  • Analisi e progettazione: raccogliere i requisiti di business, tradurli in specifiche funzionali e progettare soluzioni CRM scalabili.
  • Implementazione e configurazione: gestire l'installazione, la personalizzazione e l'integrazione del CRM con altri sistemi aziendali (ERP, marketing automation, e-commerce, ecc.).
  • Operatività quotidiana: garantire il corretto funzionamento del CRM, monitorare performance e risolvere eventuali problematiche tecniche o di processo.
  • Formazione e supporto: supportare gli utenti interni, predisporre manuali e sessioni di training per favorire l'adozione del sistema.
  • Innovazione e miglioramento continuo: proporre e implementare nuove funzionalità, processi e soluzioni per migliorare l'efficacia del CRM.
  • Data management: assicurare la qualità, la sicurezza e la conformità dei dati gestiti nel CRM.
  • Reporting e analisi: creare dashboard e report per monitorare KPI commerciali, marketing e customer service.

Requisiti
:

  • Esperienza comprovata nella gestione di sistemi CRM (es. Salesforce, Microsoft Dynamics, HubSpot o equivalenti).
  • Conoscenza di processi di sales, marketing e customer service.
  • Capacità di integrare il CRM con altri sistemi aziendali.
  • Competenze di project management e autonomia nella gestione di progetti end-to-end.
  • Buona conoscenza di strumenti di analisi dati e reporting.
  • Attitudine al problem solving.
  • Conoscenza delle normative su data protection (GDPR).

Sede: Milano

Il presente annuncio è rivolto all'uno e all'altro sesso ai sensi della Legge 903/77.
La candidatura può essere inviata inserendo il CV aggiornato in formato Word o pdf nel modulo sottostante.

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