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Marketing Specialist

4 ore fa

Milano, Lombardia, Italia Vip District A tempo pieno

At Vip District, we are passionate about creating digital solutions that enhance employee engagement and foster long-lasting relationships between companies and their people. Our mission is to help organizations create better work environments, boost motivation, and retain top talent.

Now proudly part of the Epassi Group – a leading European provider of employee benefits and mobile payments – we are growing stronger as part of an international ecosystem of innovation, well-being, and purpose-driven impact. With almost 1,000 employees across Europe, Epassi has been recognized by the Financial Times as one of the fastest-growing companies in Europe.

Are you interested in joining Europe's fastest growing companies?
At
Vip District
, we are passionate about creating digital solutions that enhance employee engagement and foster long-lasting relationships between companies and their people. Our mission is to help organizations create better work environments, boost motivation, and retain top talent.

Now proudly part of the Epassi Group
– a leading European provider of employee benefits and mobile payments – we are growing stronger as part of an international ecosystem of innovation, well-being, and purpose-driven impact. With almost 1,000 employees across Europe, Epassi has been recognized by the Financial Times as one of the fastest-growing companies in Europe.

We are currently hiring a
Marketing Specialist
to be
based in Milan (hybrid work).
Your Mission at VIP
As a
Marketing Specialist
, you will own day-to-day marketing activities that boost brand visibility and drive conversion, with a primary focus on leading the main integration project between VIP District and Epassi group. You will also support and manage marketing for our Engagement & Loyalty business, ensuring consistent messaging, smooth collaboration across teams, and measurable growth in user engagement and lead generation.

What You'll Be Doing

  • Drive the marketing aspects of the post-acquisition integration: align brand, content, digital channels and campaigns between the acquired company and the group.
  • Manage and update the company website to ensure accurate, on-brand information and optimal performance.
  • Plan, create, launch and monitor online advertising campaigns focused on conversion and lead generation.
  • Track campaign performance and website analytics (Google Analytics, UTM tracking, conversion funnels) and provide actionable optimizations and regular reports.
  • Coordinate and run corporate events and promotional initiatives, including briefs, vendor management, logistics and on-site execution.
  • Support marketing for the Engagement & Loyalty business: develop campaign concepts, assets, user segmentation and performance measurement to grow retention and lifetime value.
  • Collaborate with design, sales, product and external agencies to produce effective content and assets.

You'll be successful in this role if you

  • Are data-driven and comfortable using analytics to measure performance and inform decisions.
  • Can manage multiple projects and stakeholders, keeping integration and campaign timelines on track.
  • Are proactive, detail-oriented and able to work both independently and as part of a team.
  • Have a problem-solving mindset and adapt quickly to changing priorities during integration and campaign cycles.
  • Care about user experience on website and digital touchpoints and can translate that into improved conversion and engagement.

What We Are Looking For

  • 2–3 years' experience in marketing roles with responsibility for website management, digital advertising and event coordination.
  • Strong knowledge of advertising platforms (Google Ads, Facebook/Meta Ads at minimum) and basic web technologies/CMS.
  • Proven experience running conversion- and lead-generation-focused campaigns and analyzing results.
  • Experience with CRM, email marketing and loyalty/engagement platforms.

Your Language Profile

  • Fluent in English (spoken and written).
  • Fluent in Italian (spoken and written)
  • Comfortable communicating with international stakeholders and cross-border teams.

Why You Should Join Us

  • Be part of an ambitious growth journey and join a global community of driven, bold, entrepreneurial, yet humble Epassians in a company that is constantly evolving.
  • Come as you are - we'll bring out the best in you and support your personal and professional growth.
  • Join a fast-growing tech company with a strong financial foundation, offering opportunities to grow and make an impact together with us.
  • Benefit from an inspiring and supportive work environment where employee wellbeing is a true priority.
  • Contribute to solidifying our position as the number one player in Europe's employee benefit market and help shape the next wave of success.