Assistant Director of Sales

Additional Information
Job Number

Job Category
Sales & Marketing

Location
W Rome, 26/36 Via Liguria, Rome, Italy, Italy, 187VIEW ON MAP

Schedule
Full Time

Located Remotely?
N

Position Type
Management

About Us
W Rome redefines the luxury hotel scene of the Eternal City through its informal yet impeccable Whatever/Whenever service and trademark high energy. It is the perfect match for the duality of the Italian, between reverence for tradition and defiance of expectations, a magnetic social hub shedding light on the future of the Eternal City.

About The Role
W Rome is seeking an experienced Assistant Director of Sales, with a background in International MICE Sales Management, to join our vibrant luxury lifestyle hotel. This key leadership role supports the Director of Sales & Distribution in driving revenue across the MICE and group segments, while also conducting all day-to-day activities related to the sales function with a focus on building long-term, value-based customer relationships. You will play a pivotal role in promoting W Rome as the premier luxury destination for international groups, conferences, meetings, and prestigious events and in achieving segment revenue goals, property revenue goals and guest and employee satisfaction.

The ideal candidate will have a strong background in luxury hospitality sales, a passion for excellence, and the ability to inspire high performance within the sales team.

Key Responsibilities
Developing & Executing Sales Strategies

• Prepare, execute and lead the development and execution of sales strategies focused on international groups and events, corporate groups, and high-profile events (entertainment, social gatherings, …).
• Work with sales leaders to ensure understanding of the sales strategy and its effective implementation for the key hotel's segments.
• Demonstrate a deep understanding of the lifestyle hotel concept, tailoring sales strategies to attract and convert clients aligned with the brand's positioning (e.g., design-conscious travelers, boutique group experiences, post-event social gatherings).

Maximizing Revenue

• Support the Director of Sales & Distribution in achieving revenue and market share goals.
• Manage a portfolio of key corporate and group accounts, ensuring superior service, repeat business, and revenue growth.
• Promote awareness of brand image internally and externally. Use sales techniques that maximize revenue while maintaining existing guest loyalty to Marriott.
• Demonstrate a deep understanding of the lifestyle hotel concept, tailoring sales strategies to attract and convert clients aligned with the brand's positioning (e.g., design-conscious travelers, boutique group experiences, post-event social gatherings).

Managing Sales Activities

• Develop key segments and actively identify new business opportunities and markets through outreach, networking, trade shows, site inspections, and industry events and in client-facing engagements to be constantly fully proactive and generate inquiries on the entire MICE and entertainment segment.
• Team-up with international Marriott Global Sales colleagues to target the right international clients.
• Present and organize site inspections for prospective clients, showcasing hotel capabilities and event spaces.
• Understand and use business information to manage everyday operations and generate innovative solutions to approach team, business, and administrative challenges.
• Maintain up-to-date knowledge of competitive set, market trends, event industry developments, and emerging clients' needs and preferences within lifestyle hospitality segments, including wellness, creative industries, and experiential travel.

Analyzing & Reporting on Sales and Financial Data

• Analyze market information by using sales systems and implements strategy to achieve property's financial room and catering goals.
• Review guests' satisfaction results to identify areas of improvement.
• Prepare and present sales reports, forecasts, and market insights to support strategic decision-making.

Building Successful Relationships

• Work collaboratively with off-property sales channels (e.g., Event Booking Center, Market Sales, GSO's) to ensure the property needs are being achieved and the sales efforts are complementary, not duplicative and to target the right international clients.
• Maintain a high level of product knowledge and brand representation in all clients' interactions.
• Incorporate guests' satisfaction as a component of department meetings with a focus on continuous improvement.
• Execute and support the company's customer service standards and property's brand standards.

Additional Responsibilities: team management

• Lead, mentor, and motivate the sales team to meet performance targets.
• Evaluate and adapt the structure of team assignments and work processes to best fit the needs and/or support the goals of an organizational unit.
• Provide guidance and feedback to help individuals develop and strengthen skills and abilities needed to accomplish work objectives.

Qualifications & Skills

• Bachelor's degree in hospitality management, Business Administration, Marketing, or a related field (preferred).
• Minimum 4 to 5 years of experience in luxury hotel sales, with a strong focus on MICE and group segments.
• Deep understanding of international markets.
• Proven track record of securing and growing group and event business in a luxury hotel environment.
• Availability to travel for business development and trade events.
• Exceptional negotiation, communication, and presentation skills.
• Ability to develop and manage strategic account plans for high-value clients and maintain long-term business relationships.
• Solid analytical abilities, with proficiency in using data to guide decisions and performance metrics.
• Proven experience in team leadership and sales team management within a luxury hospitality environment.
• Demonstrated ability to lead with a collaborative, empowering, and performance-driven leadership style.
• Strong interpersonal skills with the ability to motivate, inspire, and develop talent.
• Fluency in written and spoken English and Italian is essential. Other languages are a plus.
• Collaborative mindset, with ability to work effectively across departments.
• High attention to detail, creativity, and organizational excellence.

Preferred Qualifications

• Prior exposure to luxury hotel brands.
• Experience using Marriott Sales & Catering or similar hotel CRM and sales systems.
• Knowledge and understanding of the luxury lifestyle hotels and related segments.

At Marriott International, we are dedicated to being an equal opportunity employer, welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and celebrated. Our greatest strength lies in the rich blend of culture, talent, and experiences of our associates.  We are committed to non-discrimination on any protected basis, including disability, veteran status, or other basis protected by applicable law.
W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.

W Hotels' mission is to Ignite Curiosity, Expand Worlds. We are a place to experience life. We're here to open doors and open minds. We are constantly inspired by new faces and new experiences. A tuned-in, up-for-anything spirit is at our core and has made us renowned for reinventing the norms of luxury around the globe. Whatever/Whenever is our culture and service philosophy that brings our guests' passions to life. If you are original, innovative, and always looking towards the future of what's possible, welcome to W Hotels. In joining W Hotels, you join a portfolio of brands with Marriott International.
Be
where you can do your best work,
begin
your purpose,
belong
to an amazing global team, and
become
the best version of you.