Growth Marketing Manager

Who We Are

We are a fast-growing HR tech startup backed by leading international VCs, having raised €9M+ from 360 Capital, IFF, Kfund, and 14Peaks. We are a team of 30+ professionals passionate about shaping the future of talent assessment. Skillvue is a Skill AI Assessment platform (SaaS) to hire top-skilled candidates and measure employee skill, culture, and leadership at scale to upskill and grow the workforce by leveraging AI. In today's evolving labour market, skills have become the top priority for HR departments and their importance will only continue to grow. Our platform enables companies to conduct Skill AI Assessments for both external and internal hiring, as well as targeted evaluations across their entire workforce.

About the Role

At Skillvue, we're looking for a Growth Marketing Manager who will design and lead our marketing engine from day one. This role is highly impactful and very hands-on: you will be responsible for building the strategies, systems, and initiatives that directly generate measurable pipelines for our enterprise sales organization.

Your Responsabilities

Create and Scale Our Marketing Motion

• Develop and own our digital growth ecosystem, defining and achieving goals for website traffic, demo requests, and conversion rates alongside the Growth team

• Launch our SEO efforts, content roadmap, and website optimization initiatives from zero

• Lead content creation across formats: blogs, guides, landing pages focused on converting prospects into qualified opportunities

• Build and expand webinars and events, managing end-to-end execution and revenue-focused follow-up

• Develop lifecycle campaigns and email programs that move leads effectively through the funnel

Drive Revenue and Pipeline

• Design and operate true account-based marketing programs for strategic target accounts, collaborating closely with BDRs and AEs through long, complex sales cycles

• Run performance-driven paid marketing initiatives with clear ROI ownership

• Set up marketing analytics to measure the entire funnel from first touch to closed revenue

• Create co-marketing programs and partnerships that extend Skillvue's reach and brand presence

Create the Infrastructure to Scale

• Oversee our CMS, forms, tracking stack, and experimentation approach

• Define dashboards and attribution models that guide decision-making across the company

• Establish scalable standards, operating procedures, and best practices for the marketing function

What We're Looking For

Required Experience

• 5–8 years in B2B SaaS marketing with hands-on demand generation responsibility

• Experience helping companies scale through Series A in enterprise, sales-led environments

• Demonstrated ability to build pipeline without relying on a large existing brand

• Strong background across content, digital channels, paid media, email, webinars, and events

• Experience leading small teams (1–4 people) while remaining directly involved in execution

You Should Bring

• Proven success generating pipeline in enterprise contexts with long, complex sales cycles

• Close collaboration experience with BDR and AE teams, with clear understanding of how marketing impacts revenue outcomes

• Strong technical skills in HubSpot and related tools — able to build reports and optimize programs independently

• Performance-oriented attitude with ownership and accountability

• History of building programs from the ground up, not just managing existing ones

You'll Be a Great Fit If

• You're comfortable switching between high-level strategy and hands-on execution

• You enjoy autonomy and solving problems without a playbook

• You're motivated by visible impact on company growth, not just a narrow role description

• You're confident in your perspective but base decisions firmly on data

What We Offer

• Full-time permanent contract

• Competitive salary based on experience

• Meal vouchers worth 8 euros/day

• A collaborative, purpose-driven culture where your ideas shape the future of work

• Real impact in a fast-growing startup that values people who strive to improve every day and build things they can be proud of

• Hybrid work environment (This position is based in Milan, but we are open to candidates willing to relocate)