SEO & GEO Expert

About AccessiWay

At AccessiWay, we believe the digital world should be accessible to everyone. Our mission is to empower businesses to create inclusive digital experiences through innovative technology and education — because accessibility is not a trend; it's a necessity.

Mission

Maximize AccessiWay's organic visibility across both traditional search engines and AI-powered discovery platforms. You'll ensure that the right audiences find us at the right moments — everywhere search happens, from Google to ChatGPT.

Core Purpose

As our SEO & GEO Expert, you'll be the architect of AccessiWay's organic growth — blending traditional SEO mastery with pioneering Generative Engine Optimization (GEO). You'll shape how AccessiWay shows up across evolving search environments, ensuring our mission of accessibility reaches the widest possible audience.

Key Responsibilities

Traditional SEO Strategy & Execution

Develop and implement comprehensive SEO strategies that boost rankings and traffic across all European markets.

Conduct in-depth keyword research and competitive analysis to identify growth opportunities.

Perform technical SEO audits and lead implementations (architecture, page speed, mobile optimization, structured data).

Build and execute scalable link-building and digital PR strategies.

Monitor algorithm changes and proactively adjust strategies to stay ahead of search evolution.

Generative Engine Optimization (GEO)

Lead GEO initiatives to optimize content for AI-driven platforms such as ChatGPT, Gemini, Claude, and Perplexity.

Ensure AccessiWay content is structured and formatted for AI visibility, citations, and recommendations.

Monitor how AccessiWay appears in AI-generated responses — and continuously optimize for those contexts.

Anticipate the future of search by exploring trends in AI, conversational, and voice-based discovery.

Content Collaboration

Partner with the Content Strategist to ensure all content performs for both humans and machines.

Provide actionable keyword research and intent insights to inform content planning.

Create SEO and GEO best practice guidelines for content creators and collaborators.

Optimize the existing content library for maximum reach and relevance.

Analytics & Reporting

Track and analyze performance across search and AI platforms, identifying actionable insights.

Build dashboards in Google Analytics and Search Console to visualize impact.

Report on KPIs like organic traffic growth, rankings, conversions, and pipeline contribution.

Continuously refine strategies based on performance data and user behavior trends.

Technical & Accessibility Integration

Ensure SEO implementations align with WCAG accessibility standards.

Collaborate with developers to implement technical SEO improvements.

Optimize for Core Web Vitals and user experience metrics to ensure fast, inclusive, and high-performing pages.

Profile

You're an innovative SEO expert who thrives at the intersection of search, technology, and accessibility. With 4+ years of experience driving organic growth, you combine technical precision with curiosity about the future of AI-powered discovery. You're data-driven, analytical, and always one step ahead of search evolution.

Required Skills

Deep expertise in technical, on-page, and off-page SEO.

Proficiency with SEO tools (SEMrush, Ahrefs, Moz, Google Search Console, Screaming Frog).

Understanding of HTML, CSS, and JavaScript fundamentals as they relate to SEO.

Familiarity with AI language models and their impact on search.

Strong analytical mindset and ability to translate data into strategy.

Knowledge of accessibility standards (WCAG) is a significant plus.

Experience with international and multilingual SEO preferred.

Why Join Us

Joining AccessiWay means joining a team that's reshaping how the internet works — not just for performance, but for people.

Purpose with impact: Your strategies will make accessibility discoverable worldwide.

Innovation at the edge: You'll lead in an emerging field — optimizing for both search engines and AI systems.

Collaborative environment: Work alongside experts in marketing, content, and design who share your curiosity and drive.

Commitment to inclusion: Accessibility isn't an afterthought here — it's our DNA.

Together, we'll define the future of how accessibility is found, understood, and embraced.

Department

Commercial

Locations

Turin-Italy

Remote status

Hybrid

Seniority Level

Mid Senior Level

LinkedIn Company Name