Dg Beauty | Beauty Global E-Business

5 giorni fa


Milano, Italia Dolce&Gabbana A tempo pieno

Dolce & Gabbana Beauty divisionis seeking a dynamicGlobal E-Business & CRM Managerto lead and accelerateBeauty global online business, and emerging CRM channel. This role will be part of theDG Beauty Go-to-Market team, reporting to the Head of E-business and CRM and it will be pivotal in driving sell-out growth, enhancing brand visibility, and delivering a best-in-class consumer experience. You will work cross-functionally with Dolce&Gabbana Corporate Team, Marketing, Media, Supply Chain, and regional teams to ensure flawless execution and measurable impact.Key Responsibilities:- Partner Management: Build strategic relationships with regional and local teams, focusing on visibility packages (homepages, category pages, PLPs), CRM activations (email, app push), and shop-in-shop/brand room initiatives.- CRM Strategy Development: Design and implement a CRM roadmap for direct channels and e-retail, leveraging retailer CRM tools and internal data to drive personalization, loyalty, and repeat purchase.- PDP Excellence: Ensure product detail pages are optimized for conversion—SEO-friendly copy, high-quality imagery/video, ratings & reviews, and enriched content across all platforms.- Retail Media & Paid Activation: Develop and execute full-funnel retail media plans in synergy with digital advertising;monitor KPIs (ROAS, CTR, CVR) and implement test-and-learn strategies.- Cross-Functional Alignment: Partner with Marketing, Media, Trade, Supply, Retail, and Legal to ensure GTM readiness, compliance with local guidelines, and timely asset delivery.- Performance Measurement: Define KPIs and dashboards (traffic, conversion, AOV, SOS/SOM, ROAS, OOS rate);deliver insights and recommendations to senior leadership.Key Requirements:- Experience: 3–5 years in e-commerce, e-retail, or marketplace roles within beauty or similar consumer categories;global or multi-market exposure preferred.- CRM Expertise: Proven ability to design and execute CRM strategies, leveraging data for segmentation, personalization, and lifecycle marketing.- Commercial Acumen: Strong understanding of online business levers, assortment, pricing, promo mechanics, onsite visibility, and retailer CRM.- Digital Marketing Knowledge: Hands-on experience with retail media networks, paid advertising, and attribution models.- Analytical Skills: Expert in KPI tracking, reporting, and BI tools;advanced Excel skills.- Communication: Proficiency in English;additional languages are a plus.



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