Content Marketing Lead

Get AI-powered advice on this job and more exclusive features.At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products.Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more.Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.For more information, visit /.Follow Allergan Aesthetics on LinkedIn.Job DescriptionResponsible for the development and execution of the Italy and Greece Business marketing plan for applicable franchise/category.Works with regional multi-functional teams to envision, develop and deploy promotional plans, tactics and projects.Work with EUCAN Area team to tailor IMCO plans to the local affiliate needs.Manages Country promotional budget.Key AccountabilitiesMeeting Product Sales and Market Share ObjectivesParticipate in the setting of annual sales targets and on-going forecasts ensuring achievement of these targets.Ensure Regional and in-country promotional budgets are spent to maximum effect and deliver commercial impact to achieve sales and profit objectives.Category Planning and ManagementWork with the General Manager and LT on 5 yr strategic plan and develop marketing strategy, core campaign and tactics to be implemented in the annual marketing plan.Work with Product Managers to ensure plans will meet market needs and with Market Research to ensure strategy will meet market needs.Work with Pricing Specialist to ensure optimum pricing for products throughout lifecycle in all markets.Ensure launch preparations are completed for new product introductions.Work with global marketing to ensure country needs are understood and supported.Execute Marketing StrategyContribute to development of Italy Greece business plan.Ensure execution of regional campaigns and activities maximizing share growth for the brands.Work with KOLs and strategic communication team to organize regional forums for delivery of product message.Adapt global marketing materials and develop own local materials on an annual basis.Execute materials in marketing forums and media seeking feedback on effectiveness to amend as appropriate.Ensure Product Managers translate and execute promotional material for country in line with brand / product communication plan.Develop guidelines for local Marketing Coordinators on KOL programs etc. and monitor effectiveness of local promotional materials.Ensure pre-marketing and launch tactics are optimized for new products.Work with Medical Affairs and strategic communication groups to plan coordinated approaches to overall strategy.QualificationsUniversity degree in business or marketingPharmaceutical / Healthcare marketing and sales experience at a national/international levelExperience of Pharmaceutical / Healthcare marketingStrong analytical and financial skillsHigh level of project management experience, ability to manage multiple projectsStrong leadership skillsExcellent communication skills with the flexibility to work effectively in a dynamic organizationFluent in English (Written, reading and writing)Computer Literate (Word, Excel, PowerPoint etc)Essential Skills And AbilitiesCustomer Focus: Ability to build strategic working relationships with customersDriving for Results: Drive to achieve results with quality decision makingFacilitating Change and Managing ConflictCollaboration: Ability to work autonomously when needed and within a team environmentContinuous Improvement: Strong creativity and demonstrates innovationSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing and SalesAbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.Equal Opportunity Employer/Veterans/Disabled.US & Puerto Rico only - to learn more, visit & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more: