Brand Leader Cardiovascular...
5 giorni fa
Overview Summary: As the Brand Leader for Cardiovascular, you will be responsible for integrating a long-term strategic vision with the execution of the Tactical Plan, maintaining a strong focus on key objectives and market priorities.The role involves monitoring the competitive positioning of the brand and acting as a central reference point for all key internal and external stakeholders.You will coordinate the Brand Team, fostering synergy within a cross-functional team that includes market access, medical, and sales areas.The role requires close collaboration with the sales team to ensure the impact and effectiveness of messages and campaigns in the field.Additionally, strong strategic thinking skills and leadership capability are essential for guiding the team to achieve optimal outcomes.ResponsibilitiesPrepare content of Integrated Brand Teams.Define the Marketing Plan and develop the brand strategy, ensuring its implementation while carefully monitoring results to support brand growth.Lead the definition and execution of promotional activities in compliance with internal SOPs and the Code of Conduct.Lead the Brand Team with effective leadership skills, maximizing cross-functional collaboration among the broader organization supporting Marketing Head.Identify area market insights and opportunities via customer interactions.Execute central marketing activities as well as regional initiated marketing activities.Identify barriers and market opportunities, providing adequate tools and removing obstacles to support the sales team and accelerate brand growth.Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory.Collaborate with Access and Medical teams to maximize activities.Operational Management and MonitoringMonitor and manage the brand's budgets, forecasts, and expenditures, evaluating the marketing mix to assess cost-effectiveness and achieved results.Ensure the smooth execution of central marketing activities while maximizing the impact of locally initiated initiatives.Track product performance and market conditions using dedicated tools, implementing corrective actions as needed to ensure alignment with business objectives.Essential RequirementsScientific or Economic DegreeAt least 3 years of previous marketing experienceAn additional previous experience in the role of sales, finance and/or consultancy will be considered a strong plusPrevious experience in the therapeutic area will be considered a strong plusOperations Management and ExecutionItalian and English on a fluent levelStrong strategic thinking, with an ability to define long-term objectivesDemonstrated leadership skills, with the ability to guide cross-functional teams and drive collaboration across departmentsAn account management-oriented mindset, with a clear understanding of its principles, is a strong plusNegotiation and change management skills, coupled with excellent internal and external communication capabilitiesA solution-oriented mindset, with the ability to identify and implement innovative strategies to remove barriers and capitalize on market opportunitiesWhy NovartisWhy Novartis: Helping people with disease and their families takes more than innovative science.It takes a community of smart, passionate people like you.Collaborating, supporting and inspiring each other.Combining to achieve breakthroughs that change patients' lives.Ready to create a brighter future together?#J-*****-Ljbffr
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Cardiovascular Brand Leader: Drive Strategy
2 settimane fa
Milano, Italia Novartis A tempo pienoA leading global healthcare company is seeking a Brand Leader for Cardiovascular in Milano. This role involves developing and executing marketing strategies and leading cross-functional teams to achieve brand objectives. Ideal candidates will have a scientific or economic degree, at least 3 years of marketing experience, and strong skills in strategic...
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Brand Leader Cardiovascular
5 giorni fa
milano, Italia Novartis A tempo pienoOverviewSummary: As the Brand Leader for Cardiovascular, you will be responsible for integrating a long-term strategic vision with the execution of the Tactical Plan, maintaining a strong focus on key objectives and market priorities. The role involves monitoring the competitive positioning of the brand and acting as a central reference point for all key...
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Brand Leader Cardiovascular
3 giorni fa
Milano, Italia Novartis A tempo pienoOverviewSummary: As the Brand Leader for Cardiovascular, you will be responsible for integrating a long-term strategic vision with the execution of the Tactical Plan, maintaining a strong focus on key objectives and market priorities.The role involves monitoring the competitive positioning of the brand and acting as a central reference point for all key...
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Brand Leader Cardiovascular
2 settimane fa
Milano, Italia Novartis A tempo pienoOverview Summary: As the Brand Leader for Cardiovascular, you will be responsible for integrating a long-term strategic vision with the execution of the Tactical Plan, maintaining a strong focus on key objectives and market priorities. The role involves monitoring the competitive positioning of the brand and acting as a central reference point for all key...
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Milano, Italia Zentiva Group, A.S. A tempo pienoA global pharmaceutical company located in Milan is seeking a Senior Brand Manager for Prescription.In this role, you will shape the marketing strategy for a portfolio focused on Cardiovascular and Allergy, collaborating with various teams to unlock market opportunities.The ideal candidate should have a university degree in Life Sciences or Economics, with a...
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Milano, Italia Zentiva Group, a.s. A tempo pienoA global pharmaceutical company located in Milan is seeking a Senior Brand Manager for Prescription. In this role, you will shape the marketing strategy for a portfolio focused on Cardiovascular and Allergy, collaborating with various teams to unlock market opportunities. The ideal candidate should have a university degree in Life Sciences or Economics, with...
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Via Milano, Italia Zentiva Group, a.s. A tempo pienoA global pharmaceutical company located in Milan is seeking a Senior Brand Manager for Prescription. In this role, you will shape the marketing strategy for a portfolio focused on Cardiovascular and Allergy, collaborating with various teams to unlock market opportunities. The ideal candidate should have a university degree in Life Sciences or Economics, with...
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Brand Manager – Prescription
3 settimane fa
Milano, Italia Zentiva A tempo pienoA leading pharmaceutical company in Milan is seeking a skilled Brand Manager to oversee marketing strategies for its Prescription portfolio. The ideal candidate will have a university degree, over 5 years of experience in brand management within the pharmaceutical sector, and excellence in project leadership. This role involves collaboration across teams,...
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Brand Manager
3 settimane fa
Milano, Italia Zentiva A tempo pienoA leading pharmaceutical company in Milan is seeking a skilled Brand Manager to oversee marketing strategies for its Prescription portfolio. The ideal candidate will have a university degree, over 5 years of experience in brand management within the pharmaceutical sector, and excellence in project leadership. This role involves collaboration across teams,...
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Brand Leader Neuroscience
18 ore fa
Milano, Italia Novartis A tempo pieno**About the role**: As Brand Leader Neurosciences you will define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans and projects. **Key Responsibilities**: Your responsibilities include, but are not limited to: - Develop brand strategy, promotional campaigns & tactical plans within...
