Trade Marketing Specialist Consumer Retail

Trade Marketing Specialist Consumer RetailPOSITION SNAPSHOTJobReq ID: *****Type of work: HybridType of contract: Open-ended/permanentFull/Part Time: Full timeLocation:Vimercate (MB), ITABOUT USBridgestone Americas, Inc. (BSAM), headquartered in Nashville, Tennessee, and Bridgestone Europe, Middle East and Africa (BSEMEA), headquartered in Brussels, Belgium, operate collectively as a "Bridgestone West" strategic region.This region services the strategic business needs of teams across the Americas, Europe, Middle East and Africa.BSAM and BSEMEA are subsidiaries of Bridgestone Corporation, globally headquartered in Japan.Bridgestone and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand products and solutions to address the needs of a broad range of customers and industries.ABOUT THE ROLEJob PurposeThe Trade Marketing Specialist – Retail Consumer Italy plays a key role in the execution of Trade Marketing plans for the Retail Consumer channel in Italy.The position contributes to sell-in and sell-out promotional activities, strengthens brand visibility at POS, and ensures the localization of sales enablement assets and digital tools.You will also coordinate customer incentive trips and client events, ensuring flawless execution and high customer engagement, while working closely with Sales, Marketing, Operations, and external service providers to deliver impactful initiatives.Responsibilities:Implementation of Trade Marketing PlansSupport the execution of trade marketing initiatives for the Retail Consumer channelContribute to sell-in and sell-out promotional activitiesEnsure consistent communication and alignment with internal and external stakeholdersParticipate in visits to retailers and partners to present trade marketing initiativesLocalization of Assets & POS/Digital MaterialsLocalize and adapt sales enablement assets and POS/Digital materials for the Italian marketEnsure brand visibility at POS in line with product prioritiesSupport activations, openings, and customer eventsIntegrate brand activation tools as sell-in/sell-out leversIntegration of Digital ToolsSupport the management and monitoring of digital platforms for sell-in/sell-out activitiesCollect and analyze performance data, highlighting improvement opportunitiesContribute to the rollout of new features and marketing automation workflowsROI and Effectiveness MeasurementApply ROI measurement tools to evaluate the effectiveness of trade marketing activitiesProvide reporting on quantitative and qualitative objectives, focusing on Retail Consumer productsYou will help ensure that all initiatives deliver measurable value and support business growthEducation, Master, other certification:University degree in Economics, Marketing, or Business AdministrationExperience (years):Minimum 3 years in Trade Marketing, preferably in Automotive or Tyre industry, or in other industries with strong retail and POS dynamics.Technical Skills:Marketing knowledge, solid expertise in Trade & Channel Marketing activitiesMarket, channel and end-user understandingKnowledge of POS trade activitiesDigital tools knowledge (B2B/B2C platforms)Strong communication and presentation skillsAnalytical mindset and ROI measurement basicsProficiency in Microsoft Office (Excel, PowerPoint, Word), with strong focus on reporting and presentation skillsSoft Skills:Collaboration & teamworkAdaptability and flexibilityPlanning & organizing skillsPerformance driven attitudeProblem-solving abilityDecision-making abilityAbility to learnLanguages Skills:(Italian: fluent (written & spoken)English: fluent (written & spoken)WHAT WE OFFERAt Bridgestone, what really matter is to foster co-creation opportunities and empowering you to be creative and curious to make mobility safer, more efficient, and more sustainable for future generations.Whatever role you fill, when you represent Bridgestone, you are a valued teammate, and part of our larger mission to "Serve Society with Superior Quality", for that, we offer you more than just a competitive