Head of Global Marketing Intelligence

1 giorno fa

Stazione di LanaPostal, Trentino-Alto Adige, Italia Dr. Schar Tempo pieno

Your ResponsibilitiesStrategy & Governance: Define and lead the global Marketing Intelligence strategy and governance, establishing common analytical standards, methodologies and KPIs to deliver consistent and actionable insights across markets.

Data & External Intelligence Management: Lead the management and continuous improvement of market, shopper and competitive data, external intelligence providers and AI-enabled analytics to accelerate high-quality business insights.

Business Process Support: Provide standardized, fact-based insights to support category strategy, portfolio optimization, innovation and commercial planning across the organization.

Leadership & Capability Development: Lead and develop the Marketing Intelligence team while continuously strengthening analytical capabilities, tools and ways of working across the organization.

Your ProfileDegree in Business Administration, Marketing, Economics or a related fieldSeveral years of experience in Marketing Intelligence, Market Research or Consumer & Shopper Insights, ideally in an international environmentProven leadership experience and strong stakeholder management skillsAbility to act as a trusted strategic partner to senior leadershipStrong analytical skills with the ability to translate data into actionable business insightsStrategic, business-oriented and solution-driven mindsetExcellent English language skills; additional languages are an advantage