Brand Manager
4 settimane fa
Brand Manager - Amplifon Italy - Appartenente alle categorie protette (L. 68/99)
MarketingMilano, Lombardia, Italy
Who we are
Amplifon is the global leader in the retail hearing care industry.
Over 20,000 professionals in 26 countries, coming from more than 100 different nationalities, work every day in a global network of 9,500 points of sales to empower thousands of people to rediscover all the emotions of sound.
In Amplifon we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, our people can express their potential and build a fulfilling career.
We are looking for a key contributor to bring into Amplifon Italy Marketing Team a strong and data-driven approach to brand-building.
Brand-building in Amplifon requires not only the ambition to progressively transform the perception of the brand, but first and foremost, a pragmatic capability to design and deliver creative assets to determine a higher activation of the potential customer base through short-term measurable impact to lead generation (i.e.: Calls to Call Center and traffic walk-in into our stores).
Creativity will be co-designed with Corporate Team and external agencies, with a crucial focus on local relevance and the ambition to be consistent but effective in accordance with main lead generation channels (i.e: national and local TV integrated with multiple digital channels; other off-line channels like direct mailing and in-store materials)
He/she will be responsible to :
Assess and monitor performance of current creative idea(s) and execution across multiple touch-points; Stimulate the conversation with Corporate Marketing team about how to evolve current creative platforms towards higher differentiation/ superior lead generation impact; Be the champion of customer insights that drive activation through a constant update of how current and potential customers feel about the category/ brand and their motivations; Lead the internal and external teams to move end2end, from locally relevant and insights-informed brief to executions that drive growth for the future, without dismissing the learning from the past; Craft and adjust executions with reactivity, looking ahead to what the market might bring in face of companys growth ambition; Orchestrate with consistence the communication strategy and identity across different channels of the marketing mix, influencing performance managers (from traditional to digital media); Be the initiator of creative change, no matter what touchpoint might be.Who we are looking for :
5 years+ in similar roles within national/ multinational companies with local adv development capabilities and strong focus on video strategy (significant TV/ on-line video investments). Passion about brand-building but also about immediate business impact and results; Vision about market and customer trends perfectly blended with a bias for action and agility to have an impact in the very short term; Solid understanding and experience of brand building foundations and advertising story-telling Credentialing of direct leadership and/or direct involvement in advertising design and development, ideally on Italian high awareness brands (no simple adaptation of international/ globally executed campaigns); Demonstrated history of adaptability and curiosity towards different industries/ brands; Ability to work and lead directly different stakeholders with effectiveness through clarity of vision, internally at multifunctional level, and externally; Confidence in setting up and reading market research results; Act like an entrepreneur, with clear end in mind and self-starting attitude; Italian Mother-tongue & fluent in English; Degree in Marketing/ Economics/ Management; Previous experience in FMCG/ Telco are a plus. No creative agencies.Per questa posizione si considerano candidati iscritti negli elenchi del Collocamento Obbligatorio ai sensi della Legge 68/99.
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