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Omnichannel Marketing Intern

2 mesi fa

Milan, Italia Boston Scientific A tempo pieno

 

Purpose and Passion • Comprehensive Benefits • Life-Work Integration • Community • Career Growth 
 

At Boston Scientific, you will find a collaborative culture driven by a passion for innovation that keeps us connected on the most essential level. With determination, imagination and a deep caring for human life, we’re solving some of the most important healthcare industry challenges. Together, we’re one global team committed to making a difference in people’s lives around the world. This is a place where you can find a career with meaningful purpose—improving lives through your life’s work. 

At Boston Scientific you can take the first step towards a meaningful career by joining a passionate team and contributing to improve the health of people around the world. You’ll have the opportunity to grow and nurture your talent in an inclusive and innovative environment. 

Choosing the right place to work is an important decision. Read all the details below and if it sounds like you, consider joining the team.

 

About the role:

 

We are currently looking for a Omnichannel Marketing intern to join our Rhythm Management Franchise in our offices in Milan.

 

Boston Scientific Rhythm Management combines the most advanced and the least-invasive technologies, to diagnose and treat irregular heart rhythms, heart failures and sudden cardiac arrest. As one of the main leading companies in minimal invasive therapies, we contribute to the advancement of value-based healthcare that accelerates recovery of our patients.

 

The successful candidate will be offered a where they will learn and expand experiences in the Omnichannel Marketing field.

 

During this internship period you will:

 

- Familiarize and get autonomous in the management of omnichannel tools and customer management database

- Gain experience in the strategic marketing analysis focusing on segmentation, channel mix and impact/ROI measurement

- Support and build digital campaigns consistently to the franchise plan and priorities.

- Learn how to work in a complex, cross-functional, global fast-paced commercial environment at EMEA level.

 

Your responsibilities will include:

 

· Support in the planning and development of tactics such as e-detailing, Marketing Cloud Campaigns, Webinars, and events and facilitating the data gathering and the follow-up activities.

· Support on the customer journey definition for a particular franchise/ product based on customer segmentation and profiles.

· Support KPIs definition and measure campaign impact to inform future customer journeys: reporting/analysis with a structured and data-driven approach feeding learnings and insights generation; identify channel and market benchmarks.

· Leverage data collection and market research programs to improve the customer knowledge, by supporting a customer centric approach.

· Collaborate with Product Marketing, Marketing Communications, Digital and Medical Education teams to support the execution of integrated campaigns/activities (internal and external).

· Support the development of an omnichannel strategic mindset within extended RM Marketing team (European HQ + Country Marketing) and support on the divisional engagement with the Centre of Excellence and SalesCloud teams.

· Support in the budget management of the franchise.

 

What are we looking for in you?

 

· Graduate with a Bachelor’s degree or higher in Marketing, Business or other related field

· Fluency in English (B2 or higher)

· Advanced Excel skills

· Analytical thinking

· Good marketing communication and relationship-making abilities skills

· High independency, organizational skills to be able to manage and execute projects

· Flexible to work with new technology and have a willingness to learn and develop within the omnichannel and marketing settings

· SalesCloud familiarity would be considered a plus.

 

What we can offer to you:

 

· 6-month paid internship (with the possibility to renew it for 6 more months)

· Working in an international environment

· Attractive benefits package

· Inspirational colleagues & culture

· A team-oriented company culture

· Possibility to make an impact

· Fast Growing and innovative environment

· Skills improvement

 

Location: on our offices in Milan, on a hybrid work mode schedule.

 

Start date: October/ November 2024

 

We, Boston Scientific, are an equal employment opportunity employer. We do not and will not make any personnel decisions (like recruiting, hiring, job assignments, and promotions) based on a person’s age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law.