Product Marketing Specialist

23 ore fa

Dalmine, Italia Randstad A tempo pieno

Per multinazionale in ambito elettrificazione e automazione industriale stiamo cercando un Product Marketing Specialist pronto a contribuire attivamente alla trasformazione digitale dell’azienda.

La sede di lavoro è DALMINE (BG).

Questa posizione riporta a: Factory Product Marketing Manager

 

Le tue responsabilità:

  • Strategia: implementare la strategia di marketing del prodotto go-to-market, inclusa la preparazione di offerte tecniche e commerciali, la definizione e la comunicazione delle proposte di valore del prodotto ed il posizionamento del prodotto in conformità con la strategia di marketing del prodotto globale; assicurando che il budget del gruppo di prodotti locali (volumi) e gli obiettivi di crescita redditizia siano raggiunti nei Paesi assegnati;
  • Obiettivi e pianificazione delle vendite: completare il ciclo di offerta in base alle richieste strategiche e all'allineamento tecnico/commerciale pertinente partecipando alle discussioni sulla strategia di vendita per i Paesi assegnati, implementando azioni a breve e lungo termine su segmenti specifici;
  • Marketing: analizzare le esigenze dei clienti e le offerte della concorrenza attraverso informazioni di mercato generali e informazioni fornite dalla funzione Sales locale; assicurando azioni di marketing efficienti e comunicazione all'organizzazione di vendita locale ed ai clienti; supervisionare l'esecuzione delle vendite per i prodotti assegnati fornendo materiali ed indicazioni pertinenti al team di vendita.
  •  Reporting: eseguire un regolare follow-up del progetto, fornendo previsioni affidabili degli ordini mensili per la pianificazione della produzione e proponendo piani di recupero in caso di potenziali carenze degli ordini; preparare report e analisi di mercato.
  • Visite: completare un attento follow-up del progetto attraverso frequenti visite, riunioni, seminari e presentazioni con clienti, utenti finali e consulenti all'interno dell'area assegnata.

 

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