Customer Campaign Expert

7 mesi fa

Milan, Italia ING A tempo pieno

Job Description

Il/La Customer Campaign Expert è inserito/a come Customer Journey Expert nella Tribe Customer Interaction all'interno dell'organizzazione Agile di ING e collabora con altri esperti per raggiungere gli obiettivi della squad Customer Strategy.

Focus principale del/della Customer Campaign Expert è di disegnare campagne commerciali di welcome, upselling/ crosseling e campagne di caring, nonché di analizzarne i risultati con l’obiettivo di ottimizzare le customer journey.

Il/La customer campaign expert è responsabile della selezione del target, della scelta del canale e del disegno della strategia di comunicazione su tutti i canali: APP/Area WEB/DEM/Push Notification/SMS

Affinché questo sia possibile, la chiave è una profonda conoscenza delle dinamiche delle campagne, delle analisi delle e dei learning da trarre dalle precedenti azioni commerciali per applicarli a quelle future, accanto alla capacità di interfacciarsi con i differenti dipartimenti e ai vari livelli.

Lui/lei deve avere una forte passione per gli analytics, attenzione al dettaglio e alla qualità riuscendo al tempo stesso a mantenere la visione di insieme, capacità di lavorare in team, avere una visione con un forte commitment nel risolvere i problemi e guidare il raggiungimento degli obiettivi di business, interfacciandosi con le principali aree della banca.

Key Responsibilities

Responsabilità e autonomia nel pensare a campagne ad hoc e gestire le richieste delle stesse dai differenti dipartimenti garantendo un elevato livello di qualità e fornendo concreti insights e raccomandazioni che guidino le proposte commerciali e di comunicazione. Responsabilità e autonomia nella costruzione sul tool di campaign delle varie campagne commerciali dalla selezione del target all’invio della comunicazione attraverso i vari touch point. Responsabilità e autonomia nel rilasciare, sviluppare e mantenere nei tempi concordati le analisi di delle varie campagne commerciali, garantendone un elevato livello di qualità, e la confrontabilità tra campagne. Proattività ed autonomia nel fornire chiare e precise indicazioni relative ai dati sia a fronte di analisi/campagne sia a fronte di nuovi sviluppi di strutture finalizzate alle analisi.

Educational Qualifications

Laurea in Economia, Finanza, Statistica, Ingegneria, Matematica Forte background analitico

Technical, Language and other specialized skills:

Conoscenza di tool di Campaign Management Consolidata esperienza delle pratiche di CRM & Marketing Digital Campaign, in particolare nella gestione dei contenuti presenti nell’area riservata del cliente (APP & WEB) Conoscenza di SAS o altro linguaggio di programmazione SQL o di un linguaggio di programmazione orientato all’analisi dei dati Ottima conoscenza del pacchetto Office (soprattutto Excel e PowerPoint) Ottima conoscenza della lingua inglese (sia in scrittura che in lettura che nel parlato) Gestione del lavoro in team: capacità di interfacciarsi con gli altri membri della squad per gestire e prioritizzare le varie attività  Gestione degli interlocutori: capacità di interfacciarsi con le diverse aree della banca per la programmazione del piano campagne per i vari prodotti Accountability e proattività: si sente responsabile delle attività assegnate e del loro delivery nei tempi concordati con capacità di proporre anche approcci innovativi nelle analisi/attività Precisione: scrupolosità nella gestione del dato avendo cura dei dettagli Flessibilità: capacità di riorganizzare il proprio lavoro alla luce di urgenze/cambi di pianificazione legati a esigenze della Banca

Work Experience:

Almeno 3 anni di esperienza in un ruolo simile Preferita provenienza da Campaign Management team/CRM team

Working Conditions:  Tempo indeterminato

Location:  Milano

About ING

The benefits of joining ING

In addition to being a part of a great team, working in a fun and innovative environment, we offer:

·Super flexible smart working

·Competitive base salaries and performance based bonuses

·Diverse cultures & Innovative mindsets

·International Environment

·Commitment to sustainability

·Lots of training development opportunities to help you grow

·Lots of moments dedicated to physical and mental well-being

·A special day off when it is your birthday: we call it #doyourbirthday

·And of course we can’t forget: free water & coffee at the office

Our Commitment

Diversity is a fundamental element of our corporate culture, and we are fully committed to creating a safe and inclusive environment, based on mutual respect and the value of diversity, offering equal job opportunities to all qualified candidates.

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