Sales Representative Healthcare IT Solutions
1 settimana fa
Il Sales Representative Healthcare IT Solutions è il riferimento commerciale per la gestione delle nuove opportunità e dei relativi clienti in ambito IT, con i quali deve instaurare rapporti di consulenza e reciproca collaborazione. Ha competenze specifiche sui prodotti della Business Unit Healthcare IT Solutions (HITS) ed individua come gli stessi possono essere inseriti nelle organizzazioni e nei processi di lavoro dei Laboratori di Patologia Clinica e dei Sistemi Informativi Sanitari. Conduce in prima persona o grazie all’individuazione di prospect da parte del team vendita dei prodotti diagnostici, azioni commerciali relative a soluzioni con alta complessità tecnologica e progettuale. Conosce il mercato di riferimento, la concorrenza ed i relativi prodotti e il posizionamento dei prodotti della Business Unit Healthcare IT Solutions rispetto alla concorrenza. Collabora con il Team Marketing della Business Unit HITS al fine di condurre attività di promozione e presentazione delle soluzioni IT, supporta il Team Operation nella gestione delle soluzioni vendute.
- Gestisce le attività commerciali per il raggiungimento degli obiettivi di budget della BU HITS
- Identifica possibili strategie commerciali che vadano a soddisfare le necessità del mercato di riferimento
- Ricerca nuove opportunità e identifica i clienti strategici da seguire con particolare attenzione per lo sviluppo del business e dell’immagine aziendale
- Identifica il potenziale di incremento del fatturato sulla base installata proponendo nuove funzionalità, prodotti e servizi
- Supporta il Team Marketing della BU HITS nelle attività necessarie allo svolgimento della risposta alle gare, nella definizione e nella redazione delle offerte tecniche ed economiche di gara
- Definisce le offerte della BU HITS sia per nuove opportunità che per l’estensione delle funzioni di prodotto e per i contratti di manutenzione relativi agli impianti venduti
- Garantisce la profittabilità delle operazioni commerciali attraverso il coinvolgimento diretto nel flusso di approvazione delle offerte economiche
- Mantiene i contatti con i Key Opinion Leader dei clienti e dei partner
- Raccoglie dalla forza vendite dei prodotti diagnostici prospect utili all’espansione del business della BU HITS
- Acquisisce e cataloga i dati sulla concorrenza in funzione delle informazioni da inserire a CRM
- Mantiene i contatti con eventuali aziende partner per forniture complementari al mercato di riferimento
- Interni: BU HITS Team Marketing e Team Operation - Vendite – Servizi – Ufficio gare e offerte - Finance – Controller – Quality Assurance – Risorse Umane
- Esterni: Clienti – Fornitori – Key Opinion Leader – Agenzie vendite e servizi
- Laurea ad indirizzo scientifico
- Conoscenze tecnico/commerciali IT specifiche
- Conoscenza del mercato, della concorrenza e dei clienti
- Conoscenza dei prodotti e delle tecnologie di riferimento
- Conoscenze economico - finanziarie (P&L, budget, costi, margini, HTA, ecc..)
- Conoscenza organizzazione aziendale (ruoli, processi, ecc...)
- Pacchetto Office
- SAP e CRM nelle sue declinazioni
- Capacità di relazione con i diversi stakeholders degli enti pubblici e privati del settore della sanità (Personale di laboratorio, Sistemi informativi aziendali, Ing. cliniche, Uffici amministrativi)
- Orientamento ai risultati
- Capacità di pianificazione e organizzazione
- Comunicazione e ascolto
- Gestione delle criticità
- Teamwork e cooperazione
Fino al 90% del tempo sull'intero territorio nazionale.
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