Product Specialist Molecular Diagnostic

1 mese fa

Italia Werfenlife SA. A tempo pieno

Product Specialist plays a key role supporting promotion and increasing the value of Werfen solutions for the business line. Within the Molecular Diagnostic Marketing team he/she implements a specific marketing plan for local market and guarantees continuous support for Sales Management both in pre and post sales activities to reach company target and objectives.

Key Accountabilities

  • Support for the launch of new products of the business line.
  • Provide all necessary and up to date marketing informations and tools (e.g. presentation, HTA tools, etc.) to Sales department to assist them in achieving business goals.
  • Create and keep up to date documentation of business line and promotional material (e.g. scientific posters, brochure, flyers).
  • Consult scientific literature regarding Werfen products and competitors.
  • Prepare technical documentation needed for tenders and offers.
  • Design, plan, organize and facilitate training courses and/or clinical training programs both internally (for Sales department) and externally (for Customers and End-users).
  • Collect information in scientific events (congresses, seminars, symposium) to identify and involve key opinion leaders and to reinforce the value of the product and innovative scientific trends.
  • In collaboration with the Communication Team, plan, organize, promote and actively participate in scientific events sponsored by Werfen to strengthen the Werfen brand and solutions.
  • Contribute to maintain and develop a network of Key Opinion Leaders in the areas of responsibility.
  • Visit customers for feedback gathering and troubleshooting of Werfen solutions.
  • Manage promotional activities (e.g. demos) of Werfen solutions to Customers and potential Customers, together with the Sales force.
  • In collaboration with Product Manager and Line Manager, design most suitable solution for complex projects in presales.
  • Support Sales Specialist in the installation of new products and solutions during the launch phase.
  • Collaborate in collecting data on competitors and market trends to improve product positioning and penetration.

Networking/Key relationships

Internal : Sales - Customer Service - Tenders - Offers - Logistics - Communication & Image - Finance - Q&A

Minimum Knowledge & Experience required for the position

  • Education: Bachelor degree in Science, Medical Biotechnology or related disciplines (e.g. biology, biochemistry, lab technician, etc.). Master or PhD in Genetic is a plus.
  • Significant experience in Diagnostic systems in molecular diagnostic laboratories or at least 2 years' experience in a Sales or Marketing position within an IVD company operating in an international context.
  • Experience in Oncology/Oncohematology will be an advantage.
  • Experience in NGS Target Panels on most common NGS systems is mandatory.
  • Knowledge in whole exome assay is a plus.

Additional skills / knowledge

  • Clinical value of an IVD test.
  • Knowledge of the techniques: PCR, Real Time PCR, NGS and sequencing, software.
  • Operating principles of diagnostic instrumentation for molecular biology.
  • Good laboratory practices.
  • Statistical knowledge.
  • SAP.
  • Office 365.

Skills & Capabilities

  • Be an effective team member.
  • Results oriented.
  • Customer oriented.
  • Analytical thinking.
  • Ability to plan effectively and prioritize activities.
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