Trade Marketing Manager Offline Channels

1 settimana fa

Cernusco sul Naviglio, Lombardia, Italia Arexons S.p.A. A tempo pieno

Arexons SpA is a leading European manufacturer and marketer of chemical car care products, Professional & Industrial Cleaning items and Multipurpose Lubricants (Fulcron and Svitol above all).


Since 1925 Arexons has represented a great successful Italian company, with products that write the history of car care and maintenance.


Since 2007 Arexons has been part of Petronas Group, a leading Malaysian state-owned Company in Oil&Gas, Petroleum and Energy sectors.


Posizione:

Position Purpose:


The Trade Marketing Manager Offline channels is accountable to implement and develop the Trade Marketing strategy proposal, directly and/or through the Team, on the Offline channels, focusing on domestic market, incorporating the Brand/Product strategies into a full-year plan, accordingly to TM Budget and having shared it with the Head of Trade Marketing.


With "Offline channels", we mean:
Modern Trade channel, DIY channel, Hardware Stores channel, Automotive channels. Other new channels could be included in this perimeter (i.e. Horeca channel).

In his position, the incumbent of the role will coordinates a Trade Marketing Coordinator and an Intern.

Key Accountabilities:

Trade Marketing Strategy:

  • Achieves understanding and generate insights on Trade and purchase behavior in the different Offline Channels/Sectors.
  • Creates channelspecific Trade Marketing strategy concepts and initiatives.
  • Supports Marketing and Sales Team to deliver the right value proposition and USP in the different Channels.

International Sales:


Together with the Head of Marketing, supports the International Sales Team in developing new business opportunities and/or existing customers/distributors, accordingly to the available means (priority on domestic market).


Promotional Strategy:

  • Design Promotional Plan & related activities (with consistent monitoring of results), accordingly to the strategy.
  • Design and develop specific promotion mechanics, both Trade and Consumer.
  • Secure the implementation of the Promo Plan through the Sales Organization.

Key Challenges:



  • Budgeting and optimizing the Trade Marketing spending, related to Offline channels, securing regular alignment with Head of Marketing;
  • Develops P.O.S. materials for the different Offline channels, included any kind of expo;
  • Develops Sales Presentation materials for the different Offline channels;
  • Develops adhoc shelfdisplay proposals to customers, via specific category management tools;
  • Cooperates with Sales Analyst and BPM on market data analysis (IRI, GFK, others), via regular insights;
  • Coordination and information support for local sales teams;
  • Cooperates with Sales and Sales Analyst on specific "display / category" projects;
  • Supports Sales in presenting the initiatives to costumers, when needed;
  • Support providing for reviewing of current trade mkt procedures and its implementation on IT platform.

Requisiti:

Skill, Experience & Knoweldge:

  • Master Degree in Marketing and Business Management;
  • 5 6 years of experience in Product Management and/or Trade Marketing, preferably on "fmcg" categories;
  • At least 1 year of experience as Team coordinator;
  • As preferential qualification, 2 years experience as Sales Repr. or Key Account Mng;
  • Fluent in Italian and English;
  • Proven leadership experience in problem solving and process improvement;
  • People Management able to interact with senior stakeholders both internally and externally; has driven stakeholder engagement;
  • Excellent communication skills, effective interpersonal skills, and the ability to work with personnel at all organizational;
  • Skill in organizing resources and establishing priorities;
  • Skill in budget preparation;
  • Program planning and implementation skills;
  • Ability to develop, plan, and implement short
- and long-range goals;

  • Team building and team working (promoting teamwork and cooperation within the departments);
  • Decision making skills and analytical ability;
  • Driving and focused execution skills;
  • Creativity, integrity and professionalism;
  • Handling of several projects simultaneously.

Altre informazioni:

Type of contract:
Permanent

Location:
Arexons plant - Cernusco sul Naviglio (MI)

Place to work:

- flexible entry time + smartworking (8 days per month);
- multinational context with informal approach;
- excellent opportunities for personal and professional development.


The selection and hiring process in Arexons is based on the principle that no discrimination is allowed in: gender, age, disability, race, religion, nationality, political belief, trade union membership, religious belief, sexual orientation.

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