Cro Specialist

2 settimane fa


Roma, Lazio, Italia Confidenziale A tempo pieno
Categoria:
RetailLuogo di lavoro:
Monza e Brianza e provinciaPer azienda leader nella vendita di articoli sportivi, con sede a Lissone, siamo alla ricerca di un CRO specialist da inserire nel team CX/Analytics.
Lavorare a stretto contatto con il CX Leader per migliorare l'esperienza dell'utente utilizzando il processo CRO.Ricerca e analisi continue degli user journey attraverso dati quantitativi e qualitativi (registrazioni di sessioni, sondaggi, heat map, scrollmap,...) per individuare le opportunità di ottimizzazione.A/B test e MVT utilizzando il modello di prioritizzazione (metodo RICE) per testare la UX esistente in collaborazione con l'UX leader, il Front dev PO, gli analistiEseguire un CRO Audit della piattaforma ecommerce.Lavorarecon diversi strumenti di analisi CRO (GA4, Contentsquare, Medallia)Costante collaborazione con il team CRO internazionale.Requisiti:
4 anni di esperienza maturati in ruoli come CRO Specialist o similari;
Comprovata esperienza nell'analisi, nella gestione dei siti web e nel processo di ottimizzazione del tasso di conversione end-to-end;
Ottima conoscenza della lingua inglese (C1);
Ampia esperienza nella gestione, pianificazione ed esecuzione di test A/B e MVT;
Orientamento ai risultati;
Confidenza con la metodologia OKR come metodologia per la gestione delle performance collettive;
Abilità con Google Analytics 4;
Esperienza comprovata in strumenti di CRO (es. Contentsquare, DynamicYield preferibilmente);
Esperienza pregressa in Agile PM.

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