Lavori attuali relativi a Digital Analytics and Cro Specialist - Roma, Lazio - Wyser
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Digital Marketing and CRM Director
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Digital Analytics and Cro Specialist
3 mesi fa
**La risorsa si occuperà di**:
- Verificare e implementare le strutture di tracciamento utili a monitorare i dati
- Analizzare i dati e identificare le aree di ottimizzazione per migliorare il tasso di conversione
- Programmare, sviluppare ed eseguire A/B test e altre iniziative/esperimenti CRO per testare variabili diverse
- Analizzare e monitorare i risultati, implementare le modifiche e fornire report dettagliati
- Fornire insight, proposte e brief sulle modifiche di front-end funzionali al CRO
- Collaborare con il team di Marketing Acquisition per migliorare le prestazioni complessive delle campagne marketing
- Esperienza pregressa di almeno 3 anni in ambito CRO e Digital Analytics
- Conoscenza delle piattaforme più comuni di A/B Testing (es. A/B Tasty, Optimonk)
- Conoscenza avanzata di Google Tag Manager
- Conoscenza avanzata GA4 e altri strumenti di digital analytics
- Basi di programmazione come HTML, CSS, JavaScript
- Conoscenza del web design e comprensione dei principi di UX/UI
- Conoscenza lingua inglese
- Capacità analitiche e decisionali basate sui dati
- Approccio data driven e focus costante sull'ottimizzazione delle performance
- Focalizzato/a e orientato/a agli obiettivi
- Precisione e meticolosità nello svolgimento delle mansioni affidate
- Autonomia operativa e capacità di lavorare in team, per il raggiungimento di obiettivi individuali e di gruppo.
**Completano il profilo**:
- Esperienze pregresse nella gestione diretta di campagne di digital advertising (Paid Social, Display, Programmatic,...) sono considerate un plus.
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