Digital Marketing and CRM Manager

2 giorni fa

Roma, Lazio, Italia Abbott Laboratories A tempo pieno

The Digital Marketing & CRM Manager is accountable for the digital strategy, performance of the online campaigns, the development of the digital assets and the CRM activities of the affiliate.

Main tasks include:

  • Develop a comprehensive digital and CRM strategy for Abbott's ANI brands (both Retail and Reimbursed business)
  • Launch, monitor and optimize the company's Digital Advertising campaigns (e.g. Google and Social Media) through the support and coordination of Media Agency accounts
  • Manage media budgets with a Return on Investment (ROI) mindset
  • Track and analyze campaign performances to improve online advertising efficiency
  • Support in identifying solutions and make recommendations to improve channel effectiveness
  • Suggest and develop creative effective digital assets, liaising with the agencies as well as internal brand teams
  • Work closely with the commercial eCommerce key account, providing guidance on how to maximize Return on Ad Spend (ROAS) and digital assets
  • Build, develop and champion CRM strategy, ensuring buy-in from all business stakeholders
  • Manage relationships with media agencies
  • Act in full coherence with Abbott's policies and proactively respect legal and OEC procedures

Requirements:

  • Proven experience in Digital Roles within the FMCG or Pharma Industry (3-5 years)
  • Previous experience in a media agency is considered a plus (experience with FMCG or Consumer Health business are preferable but not necessary)
  • Deep knowledge of web design and web analytics software
  • Experience with Google Campaign Manager and Meta Ads platform
  • Experience in data analysis and reporting (confident in using Google Analytics)
  • Google Ads certification (Search or Display) is strongly preferred
  • Knowledge of Amazon Advertising platform is strongly preferred
  • Knowledge of Salesforce Marketing Cloud is considered a plus
  • Analytical and data-driven mindset with the ability to translate data into commercially actionable plans
  • Excellent knowledge of Power Point and Excel
  • Curious to understand emerging technologies and how they can contribute to Abbott's success
  • High learning agility (mental, results, change and people agility as well as leadership ability)
  • Strong skills in prioritization and execution
  • Fluent in English
  • Teamwork mindset

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