Digital Marketing and Conversion Rate Optimization Senior Manager
2 settimane fa
Sisal Group S.p.a. is a leading company in the gaming and betting industry, with a rich history dating back to 1945. As a government licensee, we have been operating in the industry for over 75 years, making us a pioneer in the field.
As of 2022, Sisal Group S.p.a. is part of Flutter Entertainment plc, the world's largest online sports betting and iGaming operator. Our company is committed to building a more responsible future, with a sustainability strategy that aims to make us a leader in Responsible Gaming, an innovative and sustainable company, and an exemplary work environment.
Job SummaryWe are seeking a highly skilled Digital Marketing and Conversion Rate Optimization Senior Manager to join our team. As a key member of our online marketing team, you will be responsible for converting visitors of our digital properties into registered and active customers.
Key Responsibilities- Develop and implement digital marketing strategies to enhance conversion rates and optimize prospects funnel
- Collaborate with Experience Design teams to optimize key messages and conversion rates
- Manage Welcome Promotions to maximize conversion and ROI
- Manage the Member get Member program
- Optimize conversion from registered users to depositors through promotional activities
- Closely monitor conversion, deposit, and bonus spending KPIs and take actions to optimize them
- Manage a team of 6 people
- At least 5 years of experience in e-commerce, digital marketing, and/or CRO
- Excellent knowledge of Digital Marketing and Conversion Rate Optimization
- Proficient in English and Italian, both spoken and written
- Experience in managing people and cooperating with other teams
- Knowledge of Office package, particularly Excel and PowerPoint
- Previous experience in the gambling sector
- Knowledge of Adobe Analytics and Adobe Suite
- Knowledge of A/B testing tools
- Knowledge of Digital experience insights tools
- Knowledge of Behavior analytics tools
- Permanent contract
- Hybrid work
- An inclusive place to work
- Company-owned devices (laptop and business mobile phone)
- Meal allowance
- Supplemental health insurance
- Psychological well-being: online meditation courses, medical online service, counselling service thanks to the support of certified psychologists and coaches
- Continuous learning for soft and hard skills (e.g., learning platform; managerial learning)
- Support for parents, children, and financial aid for mothers
- Volunteering during working hours
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