Ecommerce Retention Specialist Email SMS Campaigns
4 settimane fa
Job Title: Ecommerce Retention Specialist Email and SMS Campaigns
Location: PH / LATAM (REMOTE)
Job Type: FULL TIME
Work Hours: PST Time Zone (Flexible)
Salary range: USD (monthly)
We are looking for a creative and datadriven Ecommerce Retention Specialist to enhance our email and SMS marketing strategies and drive customer engagement.
Responsibilities:
- Develop implement and manage email and SMS marketing campaigns to drive customer retention and increase lifetime value.
- Create and execute segmented email and SMS campaigns based on customer behavior preferences and purchase history.
- yze campaign performance including open rates clickthrough rates conversion rates and overall ROI and use insights to optimize future campaigns.
- Collaborate with the marketing team to design visually appealing and compelling email and SMS content that aligns with brand guidelines.
- Conduct A/B testing on various campaign elements such as subject lines content and timing to determine the most effective strategies.
- Manage and maintain email and SMS subscriber lists ensuring data accuracy and compliance with relevant regulations (e.g. GDPR CANSPAM).
- Monitor industry trends and best practices to ensure our strategies are current and effective.
- Develop and implement automated workflows for customer journeys including welcome series abandoned cart reminders and reengagement campaigns.
- Report on campaign performance and provide recommendations for improvement to enhance customer retention and engagement.
Requirements:
- Proven experience in managing email and SMS marketing campaigns preferably in an ecommerce setting.
- Strong understanding of email marketing platforms (e.g. Klaviyo Mailchimp etc.) and SMS marketing tools.
- Proficiency in data ysis and reporting with the ability to interpret metrics and make datadriven decisions.
- Excellent written communication ss with a keen eye for detail.
- Ability to work independently and as part of a team in a fastpaced environment.
- Familiarity with ecommerce platforms (e.g. Shopify Magento) is a plus.
- Knowledge of relevant regulations and best practices for email and SMS marketing.
Preferred Qualifications:
- Experience with marketing automation and CRM systems.
- Creative mindset with the ability to develop engaging and effective content.
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